Senior Marketing Science Partner, Smartly.io
Contract
Salary in USD : $85-$110 p/h
AI-powered advertising platform
Open for applications
AI-powered advertising platform
501-1000 employees
Open for applications
Salary in USD : $85-$110 p/h
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Bachelor’s Degree in Computer Science, Mathematics, Economics, Finance, Marketing Analytics or a related quantitative field or similar knowledge
- Strong analytical and critical thinking skills as well as familiarity with large data sets and data manipulation tools
- 8+ years experience in marketing measurement or analytics, data science, or growth marketing, or a related quantitative field
- Experience working in a customer-facing role
- Experience working with structured and unstructured data-sets, statistical software such as R and/or Python, and SQL
- Experience working with AI tools in an analytical function
- High teamwork skills, and drive to get things done
- Ability to work in a fast paced environment, collaborating with technical and non-technical stakeholders in a customer-facing role
What the job involves
- Smartly.io has an exciting opportunity for a Marketing Science Partner to join our growing Marketing Science Team
- We are looking for a senior customer-facing marketing science expert who enjoys analyzing complex systems and truly enjoys communicating findings with customers and partners and can do so clearly and concisely. Your role is essential in making sure we can systematically improve optimization across our customers in the US
- In this role you will analyze, validate, and test best practices in paid social advertising. You will be working closely together with both product development and commercial colleagues
- Serve as a leading measurement consultant for key strategic advertisers by analyzing customers’ performance marketing data and develop methods to figure out what works and, more importantly, why it works
- Proactively drive and conduct large data set analyses across Smartly’s customer base
- Drive Smartly.io product adoption by acting as the product consultant in areas of Smartly.io optimization, reporting and testing capabilities
- Drive thought leadership in the areas of optimization, testing, attribution and market insights within the Smartly.io organization and across the customer base
- Drive to be the best in the world at optimizing digital advertising in a cross-platform world with expertise and will to experiment across the platforms Smartly.io serves
- Provide feedback to and collaborate with Product team and Partnerships to identify opportunities for new product features
- Drive customer and industry adoption of optimization best practices, measurement methodologies, and products
- Perform performance meta analyses, vertical research, and playbooks based on scientifically sound analytics
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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