Marketing Manager, The Drum
More information about location
3 days a week in office (Shoreditch, London)
Global publisher for the marketing and media industries
Open for applications
Global publisher for the marketing and media industries
201-500 employees
Open for applications
More information about location
3 days a week in office (Shoreditch, London)
201-500 employees
Company mission
To help our 1 million plus readers prepare for what's next.
Role
Who you are
- A minimum of 5 years’ experience in marketing, ideally within media, publishing, or a creative agency environment
- The ability to create and deliver an effective, customer-focused sales and integrated marketing plan
- Strong copywriting and storytelling skills
- Solid understanding of digital channels and marketing tech (e.g. CRM, SEO, email platforms, analytics tools)
- A creative thinker with a passion for marketing, media, and culture
- Excellent organizational skills with a proactive, can-do attitude, ability to manage multiple projects and meet tight deadlines
- Strong written and verbal communication skills
- Excellent interpersonal skills with a team-oriented mindset
- Analytical, with the ability to interpret data to support decisions
- Knowledge of Salesforce and Pardot (preferred)
- Experience using Canva and Foleon (a plus)
What the job involves
- We’re looking for a Marketing Manager to help us deliver smart, effective campaigns that connect with our audiences and drive commercial success
- Reporting to the Senior Marketing Manager and working closely with our Marketing Executive, you’ll play a key role in delivering well-planned marketing activity across our portfolio - including awards, events, digital, and research products
- You’ll be responsible for developing and executing global marketing strategies that grow our customer base, shape product positioning, and support revenue goals
- From planning campaigns and working with data to reach the right people, to supporting award entries, event attendance and sponsorship sales — this is a hands-on, varied role with real impact
- We’re looking for someone with B2B marketing experience, strong campaign know-how, and a collaborative, commercially minded approach
- You’ll be working with teams across sales, design, editorial, data and events — so being organised, proactive, and a great communicator is key
- To thrive in this role, you’ll have solid B2B marketing experience, a flair for campaign planning, and a good head for data
- You’ll be working with teams across the business including sales, events, editorial and design — so being collaborative, proactive and, and commercially minded is key
- Support the Senior Marketing Manager in delivering revenue targets across The Drum’s full suite of products and services
- Plan and execute multichannel marketing campaigns for events, awards, editorial features, and commercial initiatives
- Develop and deliver effective, customer-focused sales and marketing plans tailored to global and regional priorities, with a particular focus on growth in the US
- Create compelling copy and marketing assets in collaboration with the Design team, ensuring alignment with The Drum’s tone of voice and brand guidelines
- Manage the setup and execution of marketing activations — including email campaigns, landing pages, and other campaign components
- Collaborate with the Data team to ensure the right audience segments are being reached through the most effective channels
- Monitor and report on campaign performance, audience engagement, and ROI using relevant analytics tools
- Work closely with internal stakeholders — including editorial, commercial, design, production, and events teams — to ensure campaigns are aligned with business goals
- Help shape product positioning and define product packages and solutions for key markets
- Maintain brand consistency across all marketing touchpoints
- Build and nurture relationships within the industry, including with customers, partners, trade bodies, and influencers
- Support audience development and community engagement through targeted outreach and partnerships
- Actively contribute to the growth of audience, customers, and revenue across all markets
- Provide on-site marketing support at The Drum’s awards and events when required
- Any other reasonable duties as requested
Salary benchmarks
Our take
The Drum was founded in 1985 under the parent company Carnyx Limited and transformed what was once an independent publishing business into a leading British digital media and marketing platform.
Whilst Carnyx, named after an ancient Celtic woodwind instrument, focused on covering the creative industries, The Drum goes a step further in connecting marketing agencies and clients through its articles and consultancy services. The digitisation of The Drum has led to its opening offices in New York and Singapore, a sign of its international appeal.
Digitisation can have its teething problems for legacy creative companies like Carnyx, but it embraced the rapid changes by widening its services and client base. Through the noughties and 2010s, The Drum has gained big-name digital sponsors such as Facebook and the Financial Times.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Hybrid & Remote Working
- Company Bonus Scheme
- Staff Social Events
- Charity Volunteering Days
- Early Finish on Fridays
- Learning & Development Fund
- Employee Referral Bonus
- Mentoring Program
Company HQ
London, UK
Leadership
Diane Young
(CEO)Currently Managing Director of Carnyx Group Limited. Previously Contracts and Planning Manager at Greater Glasgow Community & Mental Health NHS Trust.
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