Senior Performance Marketing Manager, Tide
Business accounts for SMEs
Open for applications
Business accounts for SMEs
1001+ employees
Open for applications
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- You’ll be an experienced & self-driven marketer with a wealth of digital experience who knows how to drive & scale large volumes of B2B acquisition and working with multi-million budgets
- We’re looking for a B2B acquisition superstar who’s got the experience and drive to completely build and own the digital marketing strategy for our current and future portfolio of market-defining products as we launch our product into the German market
- You’ll be a collaborative and tenacious individual who can work closely with Digital Marketers, Product Owners & Product Marketers, Data & Engineering stakeholders and more
- You’ll be passionate about Fintech and have strong experience in Paid Search, Display, ASA and UAC with knowledge of other marketing channels in the marketing mix including affiliates, paid social and CRM, to bring high-quality, converting traffic to the organisation
- Fluency in German and have an excellent understanding of the German market
- Expertise in Paid Search with 6+ years experience and recent hands on experience managing Search accounts
- 4+ years experience in running other digital marketing channels such as Paid Social, Affiliates or CRM
- Excellent working knowledge of Google Ads, Microsoft Ads and Google Analytics
- Demonstrable experience in driving large volumes of B2B lead acquisition
- A test-and learn mindset and you underpin that with excellent hypotheses, detailed documentation and effective implementation of positive results
- Good understanding of attribution and measurement of digital marketing channels, working with data specialists to get results
- Ability to work seamlessly with a cross-discipline team, bringing complex marketing strategies to life with clear documentation, compelling communication and a collaborative mindset
- Comfort using data visualisation or attribution tools as your primary source of truth, coupled with the ability to create compelling stories using these tools
What the job involves
- Formulate the strategy for scaling Tide’s products in the German market across the whole marketing mix but with a special focus on Paid Search, Display, YouTube, UAC and Apple Search Campaigns
- Build, optimise and scale focused marketing campaigns that perform from a volume, quality and cost-efficiency perspective
- Utilise relevant data to inform decisions on your campaigns, forming hypothesis and relentlessly testing them
- Be responsible for maintaining large budgets and accountable for rapidly scaling targets
- Use your expertise in digital marketing to define and plan channel strategies and roadmaps for the Germany business function
- Work closely with Data, Product, Web and more teams to provide real, scalable benefits to your channels
- Use a rapid test-and-learn mentality, designing and implementing tests, maintaining best practice
- Forecast & report performance, using an analytical mindset to help inform and develop the target market and product offering
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$23.4m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $280.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
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