Marketing Manager, Q4
Europe
Capital markets engagement software
Job no longer available
Capital markets engagement software
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help companies achieve their Investor Relations goals and build trust and confidence in the capital markets, giving them a competitive advantage as they compete for capital.
Role
Who you are
- At least 5 years of experience in marketing would be relevant
- B2B events experience is a major asset
- Marketing events background is an asset
- Track record of working independently (i.e. apart from the North American team)
- Ability to manage remote stakeholders to carry out objectives
- Familiarity with the European markets, and experience marketing to this diverse audience
- Knowledge of investor relations or capital markets is considered a major asset
- Bachelor’s degree or equivalent, with an emphasis on marketing or event management
- Excellent relationship-building and communication skills
- Dedication to excellence with a drive for continuous improvement
- Attention to detail and organisation skills
- Ability to configure and operate virtual event technology, including familiarity with CRM software such as Salesforce
What the job involves
- As the Marketing Manager, Europe, you would be responsible for contributing to and carrying out the vision, strategy and direction for Q4’s European-based marketing initiatives. This includes devising industry-leading concepts and managing stakeholders and campaign content through to production, bringing your ideas to life
- The Marketing Manager, Europe will be the expert on the needs of our ideal customer personas, by country or market
- Reporting directly to the Director of Demand Generation and indirectly to the General Manager, of Europe, you will work with the North American marketing team to develop global campaigns, including content-driven campaigns, and create new materials and events to support our sales and client success efforts as needed
- Formulate and implement regional marketing strategies, programs, and campaigns
- Lead event marketing initiatives for Europe, partnering with Europe Sales, Client Experience team and Marketing team to create, manage, and evaluate Q4’s presence at regional industry events and conferences
- Track and report on event KPIs to evaluate effectiveness
- Prepare campaign briefs, helping to organise team members, and post-campaign analysis, focused on results
- Coordinate the development and production of event materials and campaign collateral as needed
- Work collaboratively with multiple Marketing team stakeholders, including Product Marketing, Demand Generation and Content & Design to identify and develop new, innovative event opportunities
- Generally assist the Marketing and Sales departments in all of their efforts as required
- Ability and flexibility to travel at various times throughout the year as required
- Act as primary liaison between North American and European team members on matters related to Marketing
- Act as primary liaison with relevant event venues, suppliers, and vendors - ensure all event requirements are communicated and executed as necessary; and
- Establish clear KPIs and processes for reporting on the effectiveness of marketing efforts and leverage marketing analytics to empower data-driven decisions
Salary benchmarks
Our take
The recent spring of companies going public via IPO or SPAC has provided great business for Q4 which is looking to upgrade the way public companies compete for capital.
Where companies previously relied on in-house teams or expensive consultants to build clunky investor relations platforms, Q4 is providing software that delivers quality capital markets communications on a low-cost cloud platform.
The company is now looking to expand into other parts of the investor relations market. For example, Q4 will be integrating a new events feature, providing Virtual Investor Day solutions as part of a unified platform.
Q4 will hope that the positive synergies between their various products will ensure that customers trust them to deliver an edge in the competitive capital market space where traditional players have delivered for decades.
Steph
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2018
$38m
SERIES C
May 2016
$22m
SERIES B
Total funding: $73.8m
Company benefits
- Unlimited paid time off. Enough said
- Flexible work schedule
- Competitive salary & health benefits
- Dog friendly office. Hope you can Handle cuteness overload!
- Food for thought. Complimentary tea, coffee and snacks!
- Monthly themed socials. Karaoke, maybe a costume, Jager or Tequila?
- Hackathon events. For all who love to design and build
- Tuition Reimbursements. We invest in your continued learning!!
- Employee Incentive Plan. We want you to be invested in our success
Company HQ
Wellington Place, Toronto, ON
Leadership
Darrell Heaps
(CEO)They are a serial entrepreneur and communications expert. First started their career at NKaos Interactive Media where they became a partner. Moved on to found his own corporate marketing enterprise, Weave Communications.
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