Senior Brand Manager, Amazon
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- This person should possess a blended balance of go-to-market strategist, project manager, relationship builder, and analyst
- 10+ years of experience in entertainment, media, and/or strategy roles
- Proven track record of successful cross-functional project management and stakeholder alignment
- Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
- Strong analytical capabilities with experience using data to drive business improvements
- Bilingual in English and French
- Bachelor's degree in Business, Communications, or related field
- Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships
- Highly analytical thinker, passionate about the value of quantitative data and compelled to find insight in it
Desirable
- Background in the Canadian entertainment (Film/TV) industry
- Deep understanding of the Canadian media landscape
- Demonstrated success in building and executing business strategies at scale
What the job involves
- Amazon MGM Studios is seeking an experienced leader to drive planning, development, and execution of brand and business strategies for Amazon video entertainment in Canada
- This role will be instrumental in shaping how we bring compelling original video entertainment to customers in Canada, and will do so while working cross-functionally with global teams
- Develop the overall campaign strategy and planning for original video entertainment from title conception to launch, including the creation of goals, approach, audience targets, positioning, project management, and overall communication and engagement strategy
- Develop new processes with cross-functional team members and drive strategic planning process improvement of key initiatives
- Document and present strategies and provide periodic updates to internal and external audiences
- Lead stakeholder management across multiple teams and levels
- Dive deep into analytics both individually and with partner teams to surface insights that drive business decisions
- Own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy, making recommendations for continuous improvement through post campaign analysis and reporting
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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