Digital Marketing Associate, Smartling

• Your keen eye for detail and proficiency in digital marketing tools will be essential in optimizing our online presence and driving engagement for customers & prospects
• 1-3 years of experience in digital marketing preferred
• Basic understanding of digital marketing KPI metrics & analytics
• Openness and ability to learn new concepts and systems and work cross-functionally with other members of the marketing team, along with external vendors
• Ability to write and draft creative content for social media
• Ability to make basic updates to existing landing pages, assets and graphics within the CMS
• Strong attention to detail & creativity
• A home office setup conducive to working remotely, and the ability to work effectively as a remote team member*
• An Analytical Thinker. interpreting data and metrics to make informed decisions and optimize campaigns
• Creative. developing innovative social media strategies
• Detail Oriented. ensuring accuracy and precision in tasks and outcomes
• Self-starter. Takes initiative, works independently, and shows resourcefulness
• Highly communicative. Communicating effectively across various channels to target audiences
• To work from home, you must have a strong internet connection, quiet space, and a professional (distraction and clutter-free) background

Desirable

• As a Digital Marketing Associate, you will play a pivotal role in supporting the marketing team with ongoing digital marketing and content management tasks across various online channels
• Your responsibilities will encompass a wide range of tasks, from assisting in content production to managing social media and website updates and promotions
• This role will report to the Senior Manager, Digital Marketing but will work cross functionally with other members of the marketing team, as well as external vendors
• Support manager with ongoing digital marketing strategy across multiple channels including paid media, organic search/SEO, organic social, and online marketing
• Assist manager in content migration of the current website to new CMS
• Event-related website updates & promotion, such as generating event landing pages, creating thank you pages, and updating website to promote on-demand content
• Review long-form SEO blog posts & project management of workflow with content vendor
• Input of content into CMS, website updates, and optimization
• Assist with marketing operations associated with product, event, or customer marketing-related projects
• Manage community and draft social posts for LinkedIn, Twitter, and Employee Advocacy, as well as manage content for video channels
• Implement & manage UTMs and external tracking
• Partner marketing & promotion of integration demonstrations & landing pages
• Manage distribution of assets to partner websites for promotion
• Collaborate with other members of the marketing team to execute ad-hoc campaign-related tasks