Community Lifecycle Manager, Reddit
$169-197k
+ Equity
Online platform for thoughts, experiences and discussions
Job no longer available
Online platform for thoughts, experiences and discussions
1001+ employees
Job no longer available
$169-197k
+ Equity
1001+ employees
Company mission
Reddit's mission is to bring community and belonging to everyone.
Role
Who you are
- Excellent writing, communication, and editing skills
- Systems thinker that can build 0 to 1
- Familiarity with Reddit’s community culture, user trends, and behaviors
- Professional experience in Lifecycle Marketing, Email Marketing, Product Marketing, or Growth Marketing
- Deep understanding of multi-channel strategies
- You have worked in a large B2C platform and have a passion for community-led strategy
- You know how to segment the audience and work back from a high level vision to achieve results
- Leverage data insights and analysis to enhance strategy that accelerates Subreddit discovery and growth
- You deeply understand and identify with Reddit and Redditors, and are eager to uncover insights and unlock remarkable and scalable initiatives
- Significant expertise/exposure to multi-channel marketing (email, push notifications, sms, & more)
- Growth mindset (i.e., focuses on scalable growth, data-obsessed)
- Storytelling/Content strategy and sophistication in execution
- Execution-bias, “do what it takes” mentality
- 5+ years of relevant experience (lifecycle marketing, campaign management, growth marketing) with a focus on B2C or B2B2C audiences
- Experience leading growth marketing or lifecycle marketing initiatives, personalization, or marketing research
- Self-motivated and highly organized
- Experience building repeatable processes that scale, improving operations or driving
- Bonus: Experience with HubSpot, Mode, Looker, Salesforce, community marketing
What the job involves
- As a Community Lifecycle Manager at Reddit, you will be responsible for managing end-to-end lifecycle campaign strategy and execution
- You will work to deliver strategies that engage and retain key Reddit audiences, specifically focused on helping Reddit moderators
- This includes onboarding new moderators, reactivating, and facilitating continuous education and community management best practices to drive retention
- As an IC within the Community Lifecycle team, you’ll partner across Community, GTM, Safety, Comms, and Product to deliver compelling campaigns across the moderator lifecycle
- You’ll ideate, concept, execute, QA and measure multi-channel campaigns to enable Reddit to reach its engagement goals
- Some channels will be unique to Reddit, and you will be building, testing and evaluating new channels
- Own process and execution for In-product messaging, one-off push notifications, and email marketing campaigns for Community lifecycle
- Create and maintain moderator onboarding materials, including training modules, guides, and best practices
- Collaborate with peers to create resources that support moderators throughout their lifecycle
- Act as a key stakeholder in product, tooling, and operations discussions around how to improve our channel capabilities to reach more moderators
- Support in approach to developing segmentation and targeting
- Support in infrastructure build out - test and evaluate new channels to reach moderators
- Copywriting, copyediting, and co-authorship with cross-functional partners across Reddit
- Manage KPIs, own campaign performance, and use data and insights to build and refine personalized user experiences
Our take
Reddit is a website that facilitates thousands of message board communities, known as subreddits, with an aim to promote authentic human connection. There are more than 100,000 communities on Reddit, covering everything, from food, entertainment, sports, and books, to more niche topics that cater for very specific audiences.
The simple platform is used by more than 52 million people a day and attracts over 50 billion monthly views. While these are impressive numbers, they do pale in comparison with social media giants Facebook and Twitter, however, Reddit distinguishes itself by providing easy-to-find communities for a truly endless range of topics.
Reddit makes money through advertising as well as offering a premium ad-free membership plan. The company has enjoyed continuous user & revenue growth, acquisitions by Conde Nast in 2006 and Advance in 2011, and plans to launch an IPO bid in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$410m
SERIES F
Feb 2021
$250m
SERIES E
Total funding: $1.2bn
Company benefits
- Paid volunteer time off
- 4+ months paid parental leave
- Personal and professional development stipend
- Work from home opportunities
- Health insurance
Company values
- Make something people love
- Evolve
- Work hard
- Default open
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Steve Huffman
(CEO)After co-founding Reddit in 2005, they stepped away from the company to co-found Hipmunk, where they were the CTO. They returned to Reddit in 2015, and have been the CEO since.
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