Publicity Coordinator, Crunchyroll
Theatrical & Awards, Contract
$30 - $35 USD per hour
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$30 - $35 USD per hour
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- This role is ideal for someone who is highly organized and detailed oriented
- 2+ years of experience in media relations or a related field, preferably within entertainment, film or streaming content
- A 4-year college degree in Communications, Public Relations, English, or related field
- 1+ years of professional experience with in Microsoft Office, PowerPoint or Keynote, Google Suite, MuckRack and Outlook
- Experience communicating, both written and spoken, with internal and external stakeholders
- This role requires flexibility to work occasional evenings and weekends to support events as required
What the job involves
- The Publicity Coordinator, Theatrical & Awards, will support the day-to-day operations of Crunchyroll's Film & Awards publicity team
- Reporting to the Senior Director of Publicity, Films & Awards and the Publicist, Films & Awards, this role will provide administrative, logistical, and project support across theatrical releases, awards campaigns, film festivals, press screenings and industry events
- The Publicity Coordinator will help maintain publicity materials and assets, manage reporting and calendars, support media outreach and staff events as needed
- As a pivotal member of the team, the Publicity Coordinator will manage the production of press materials and fact sheets, oversee news reporting functions, and contribute to the strategy for high-impact publicity initiatives
- This role requires a blend of creativity, strategic thinking, and operational efficiency to elevate Crunchyroll's brand and content within the anime and entertainment communities
- Provide administrative support for the Theatrical & Awards publicity team
- Coordinate weekly and project reporting, press coverage tracking and internal reporting documents
- Maintain and organize press lists, databases and publicity assets ensuring comprehensive media and journalists across relevant media verticals
- Coordinating meeting schedules, agendas, presentations and internal documents for the teams
- Staff events, screenings, conventions and press activities as needed
- Support the submission process for awards by organizing materials and required assets
- Field incoming press inquiries and coordinate responses in a timely and professional manner
- Staff events, conventions, and press junkets as needed
- Coordinate travel and itineraries for talent, creative and artists during press junkets and tours
- Perform additional administrative duties and special projects to support the team
- The Crunchyroll Communications team is composed of passionate publicists and storytellers who connect fans to the anime content they love
- Our focus spans across multiple touchpoints, including SVOD, theatrical releases, events, merchandise, and more, ensuring our narrative reaches a global audience through effective and engaging press activities
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. This move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivalled library of anime content, boasting over 44,000 episodes, attracting over 21M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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