Integrated Marketing Specialist, Equip Health
$68-85k
+ Offers Bonus
Virtual treatment program for eating disorders
Be an early applicant
Virtual treatment program for eating disorders
501-1000 employees
Be an early applicant
$68-85k
+ Offers Bonus
501-1000 employees
Company mission
To provide eating disorder treatment that works to everyone who needs it.
Role
Who you are
- Bachelor’s degree in related field or equivalent experience
- 5+ years of experience in account-based marketing roles in healthcare
- Ability to balance strategic planning with hands-on execution, particularly in designing campaigns that align goals with member-facing outcomes
- Familiarity with the U.S. healthcare landscape, including the buying behaviors of payors, hospitals, and health systems
- Proven track record of managing multi-touch ABM campaigns that drive results
- Strong collaboration skills with the ability to work cross-functionally with sales, marketing, and product teams
- Familiarity with ABM tools such as Demandbase, 6sense, Terminus, or RollWorks; proficiency in Salesforce
- Excellent communication, project management, and analytical skills
What the job involves
- We are seeking an Integrated Marketing Specialist to lead and execute highly targeted account-based marketing (ABM) initiatives focused on health insurance payors, their members, and hospitals and health systems.
- This role will work closely with Sales, Account Management, and cross-functional Marketing teams to design and implement personalized, multi-channel B2B and B2B2C campaigns that drive engagement, account growth, and member activation across key accounts
- Develop and execute ABM programs targeting strategic health insurance payors, payor members (B2B2C), and healthcare provider accounts using 1:1, 1:few, and 1:many approaches
- Collaborate with Sales and Account Management leadership to align on account segmentation, ideal customer profiles (ICPs), member personas, and priority account lists
- Identify and activate moments in the customer and member journey that support goals
- Design and deploy integrated marketing campaigns leveraging channels such as email, webinars, paid media, direct mail, SMS, digital advertising, events, and content syndication
- Create personalized and industry-specific messaging tailored to payor, provider, and member personas, including executives, clinical decision-makers, case managers, and prospective or enrolled members
- Collaborate with internal and external teams to build campaigns that bridge the gap between B2B account influence and B2C member activation, helping accounts achieve their engagement and health outcomes goals
- Partner closely with Sales and Account Management teams to deliver customized marketing materials, insights, and member-facing assets
- Serve as the marketing lead for named accounts and collaborate on joint business reviews and campaign planning
- Equip client teams with B2B2C campaign kits and messaging frameworks to support downstream member communication efforts
- Work with content, creative, and product marketing teams to develop high-impact assets such as case studies, testimonials, videos, infographics, toolkits, and thought leadership content
- Tailor messaging to resonate with healthcare payors and providers, while also supporting consumer-facing messaging for member outreach, enrollment, and engagement initiatives
- Support the creation of multi-lingual or demographically targeted content when needed to meet health equity and inclusivity goals
- Define and track KPIs related to both B2B account engagement and B2C/member-level activation
- Use tools like Salesforce and ABM platforms (e.g., 6sense, Demandbase) to measure performance and attribute outcomes across segments
- Continuously A/B test, analyze, and optimize campaigns for stronger personalization, engagement, and ROI at both the account and member levels
- Perform other duties as assigned
Our take
Eating disorders are common in the United States. Roughly 9% of the population, or 28.8 million people, will have an eating disorder in their lifetime. However, long waiting lists and one-size-fits-all approaches that usually do not involve the patient's support network lead to many people suffering without the help they need.
Equip Health provides virtual treatment programs for people with eating disorders, leading treatments with virtual five-person care teams consisting of a therapist, physician, peer mentor, family mentor and dietitian. The family mentor represents the company's Family Based Treatment method, which is designed to empower families to help loved ones overcome their eating disorders.
By holding all sessions virtually and including the family of the patient in their recovery, the company can increase accessibility to eating disorder treatment, reduce its cost, and help more people recover. The value of this proposition has seen Equip Health raise substantial funding, the latest of which is being channelled into expansion of the platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2024
$35m
SERIES C
Feb 2022
$58m
SERIES B
Total funding: $109.7m
Company benefits
- Work in ways that work for you - Flexible PTO & work hours
- Work from home – or close to it - Co-working space stipends
- Comfortably WFH - Home office tech stipend
- Take care of yourself and your most important people - 12 weeks of paid parental leave, short term & long-term disability
- Healthcare and more - Medical, Vision, Dental, HSA & FSA
- We invest in you - 401k program starting day 1
- Open feedback in every direction - Regular coffee with co-founders and ongoing 360 feedback
Company HQ
Carlsbad Village, Carlsbad, CA
Leadership
Kristina Saffran
(Co-Founder & CEO)Co-founder and CEO of Project HEAL: Help to Eat, Accept and Live, from 2008 to 2019. Was also a Mental Health Advisory Board Member for Verily Life Sciences for 2 years.
Erin Parks, Ph.D
(Co-Founder & Chief Clinical Officer)Experience as Manager of the Pediatric Clinic for Eating Disorders at UC San Diego Health, where they are an Assistant Professor. Also Founding Operator of the Coalition Network.
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