Senior Director of Demand Generation, LucidLink

• Significant experience in B2B demand gen with success in high-growth SaaS and technology markets. This includes:
• A healthy mix of Commercial, Mid-Market, and Enterprise sales cycles
• Understanding of LucidLink’s ICPs and buyer personas in IT and Marketing
• Ability to build and lead high-performing teams up to 10 direct reports and managing managers
• Drive demand and velocity at all funnel phases including new lead acquisition, lead maturation and conversion, and opportunity nurturing through a combination of always-on digital programs
• Can partner with stakeholders to strategize and execute efficient, creative, multi-touch, multi-channel campaigns that take advantage of paid media, content, events, webinars, and more
• Understands how the metrics fit into the larger business story. Highly capable at performance/ROI tracking and attribution
• Good steward of LucidLink resources with regard to campaigns, events, agencies, etc
• Partners effectively with peers in Sales, Product Marketing, Analytics, Ops, etc

Desirable

• LucidLink is hiring a Senior Director of Demand Generation to lead and scale our go-to-market efforts in the US and EMEA
• This is a critical role within the Marketing Organization and requires past experience in highly competitive, B2B SaaS environments
• The ideal candidate will be able to optimize existing Demand Gen infrastructure and launch brand new strategies for converting leads
• Put simply: the mission of the Sr. Director of Demand Generation is to grow qualified sales pipeline and scale LucidLink’s global revenue engine
• Materially improve the efficiency of our go-to-market motion across all buyer personas
• Coach and mentor a high performing team with integrity and transparency
• Manage the Demand Generation budget to ensure maximum return on investment without overages
• Take ownership of the corporate website and content strategy so it’s a driver of high-intent conversions

• Initial Interview - 30 minutes
• Hiring Manager interview - 45 minutes
• People Leadership interview - 45 minutes
• Working session / Homework panel - 90 minutes
• Please note: applications for this role will close on January 19th at 11:59 pm Pacific. You do not need to be in the first 100 applications to be hired at LucidLink
• A human will review all applications so please use this time to read the job description in full and craft a thoughtful application. Incomplete submissions or those from popular auto-applier services will be rejected