Social Media Lead, Picsart

• Someone who not only strategizes but also possesses the practical skills and drive for hands-on execution
• 5+ years of experience in social media strategy and content creation with a strong track record of directly growing and managing social media accounts, with a focus on tangible results on YouTube, Instagram, and Pinterest
• Knowledge of how to analyze data and apply the learnings for better results
• Experience managing and leading a team, coupled with a collaborative leadership style and a willingness to lead by example through direct involvement
• A creative powerhouse who thrives on brainstorming and executing bold ideas
• Passionate about pop culture, social media, and design trends
• Strong organizational and project management skills
• Experience working in a fast-paced, high-growth tech or creative environment

Desirable

• At Picsart, we bring the wonder of creativity to the world—and make it easy
• As our hands-on Social Media Lead, you'll be at the forefront of making Picsart a standout brand on social media.
• This isn't just a strategic role; you'll be deeply involved in the day-to-day execution of campaigns aimed at attracting solopreneurs and SMBs, all while keeping our content consistently engaging, trend-forward, and visually stunning.
• You will be actively managing social media initiatives, directly contributing to content creation, and guiding a team of social media producers to implement strategies for significant growth across our key channels, including YouTube, Instagram, and Pinterest.
• If you're not just observing but actively immersed in pop culture, design, and social media trends, and possess a highly creative and action-oriented mindset, this role is for you
• Develop and execute a bold, innovative social media strategy that positions Picsart as the go-to platform for solopreneurs and SMBs
• Oversee and actively participate in content creation, storytelling, and campaign execution across YouTube, Instagram, and Pinterest to directly drive engagement and follower growth
• Stay ahead of social media trends, pop culture moments, and design innovations to create content that resonates with our audience
• Manage and mentor a team of social producers, fostering creativity and collaboration
• Partner with marketing, creative, and product teams to align social media with broader brand goals
• Use analytics to track performance, uncover insights, and refine strategies for growth and engagement
• Actively engage with Picsart’s community to build relationships and amplify user-generated content
• Experiment with new formats, tools, and platforms to keep Picsart’s social media presence fresh and exciting