Content Marketing Specialist, AirDNA

• We’re currently on the hunt for a team player who can take an agile approach to elevate our brand presence through strategic event coordination and effective media management
• We’re looking for a creative and adaptable content marketer with exceptional organizational skills and a passion for leveraging evolving AI and marketing technologies to stay ahead in the dynamic content landscape
• 3-5 years of content marketing experience
• Tools: Google Analytics, SEMrush, Search Console, CMS’, ChatGPT (or other LLMs)
• Content Marketing Expertise: Strong understanding of SEO, keyword research, and performance analysis. Experience managing writers
• Editorial Skills: Proven ability to write, edit, and optimize content that balances creativity and data-driven insights
• Project Management: Highly organized and capable of managing multiple stakeholders, deadlines, and deliverables
• Experience managing freelancers or teams in a remote or hybrid setting

Desirable

• We are seeking a talented and driven Content Marketing Specialist to shape and execute AirDNA's content strategy, driving the growth of our brand's authority in the short-term rental (STR) industry
• Reporting to the Content Marketing Manager, this role will be pivotal in producing high-quality, SEO-optimized content that aligns with our brand and fuels organic traffic growth
• This role will oversee daily editorial operations, analyze content performance and expand our blog's reach
• Drive Organic Growth: Lead efforts to grow blog traffic and improve SEO performance using tools like SEMrush and Google Analytics
• Create and Manage Content: Publish high-quality, SEO-optimized articles weekly, managing a team of freelancers and integrating AI to scale output
• Collaborate Cross-Functionally: Align content with marketing and product goals and ensuring consistent execution
• Champion Brand Voice: Uphold AirDNA’s tone across all content, providing training and conducting audits to ensure alignment
• Optimize Through Data: Track content performance, identify improvements, and refine strategies based on key insights
• Innovate and Stay Ahead: Introduce new content formats and leverage AI and industry trends to engage audiences effectively