Product Manager, Roku
Ad Experiences & Interactive Advertising
$176.2-233.8k
+ Equity awards
More information about location
4 days a week in office
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$176.2-233.8k
+ Equity awards
More information about location
4 days a week in office
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate will have endless curiosity and can pair a global mindset with locally relevant execution
- You should be a gritty problem solver and self-starter who can drive programs with the product and commercial teams within Roku and across external strategic partner organizations
- The successful candidate will display a balance of hard and soft skills, including the ability to respond quickly to changing business needs
- 5+ years of experience in product management, building advertising and marketing solutions
- Domain expertise in AdTech, AdUX, OTT, and/or DMPs
- An extraordinarily high level of customer empathy
- Experience working with business intelligence/data analytics tools and data dashboarding tools such as Tableau or Looker
- Practical knowledge of Experimentation, A/B Testing, and Lift Measurement
- Data-driven and an entrepreneurial self-starter who deals well with ambiguity
- Experience in working with marketers, marketing operations, data scientists, and data analysts
- Strong, influential cross-functional team leader with experience working in enterprise and matrixed environments
- Excellent problem-solving skills and ability to work independently
- Minimum of a bachelor’s degree (preferably in engineering); MBA preferred
What the job involves
- The Viewer Experience organization owns how people discover, choose, and enjoy content on Roku—from the iconic Home Screen and navigation, to Live TV and Sports, to The Roku Channel and our mobile apps
- Roku is looking for a product manager to lead the development of next-generation Ad Experiences and Interactive Advertising solutions that help marketers and advertisers drive visually appealing, high-impact sponsorships on the platform
- Identify & Quantify Opportunities: Conduct rigorous market analysis and user research to identify high-growth monetization opportunities. Build robust business cases that balance short-term revenue goals with long-term ecosystem health
- Strategic Roadmap Ownership: Define and execute a multi-quarter roadmap for ad innovation products, ensuring alignment with Roku’s overarching platform strategy and the evolving needs of the programmatic and direct-sales markets
- High-Fidelity Documentation: Author comprehensive Feature Guides / Product Requirement Documents (FGs / PRDs) and technical specifications. Translate complex business needs into actionable engineering tasks to ensure on-time, high-quality delivery
- Agile Innovation: Partner with the UX team for rapid prototyping, A/B testing, and iterative design methodologies to validate ad formats. Minimize "time to insight" by testing hypotheses in live environments
- Operational Excellence: Drive feature prioritization and process improvements, maintaining a relentless focus on key KPIs such as Ad Fill Rate, CPM, User Engagement, and Churn impact
- Engineering Partnership: Serve as the "voice of the customer" for the engineering team. Provide deep business context to technical leads to foster creative problem-solving and architectural scalability
- Stakeholder Orchestration: Lead a cross-functional "squad"—including Sales, Marketing, Data Science, Finance, and Legal—to navigate the complexities of privacy regulations and advertising standards
- Vendor Ecosystem Management: Manage strategic relationships with 3rd-party technology vendors/partners. Ensure rigorous SLA compliance and influence their roadmaps to align with Roku’s proprietary tech stack
- AdTech Subject Matter Expertise: Act as the internal authority on AdTech trends (e.g., CTV measurement, identity solutions, shoppable TV). Translate industry shifts into strategic POVs that influence executive decision-making
- Competitive Benchmarking: Monitor the competitive landscape of streaming and hardware (OEMs) to ensure Roku remains the industry leader in native, non-intrusive, and high-performing ad experiences
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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