Event Marketing Manager, Poppulo
$75-85k
+ Company performance-related bonus, variable compensation and short-term incentives
Customer & employee communications experience software
Be an early applicant
Customer & employee communications experience software
501-1000 employees
Be an early applicant
$75-85k
+ Company performance-related bonus, variable compensation and short-term incentives
501-1000 employees
Company mission
To help businesses connect people, systems, and ways of working to deepen relationships and move forward together.
Role
Who you are
- 3–5 years of experience in event marketing, preferably in a B2B SaaS environment
- Proven track record of managing successful events that drive measurable business outcomes
- Strong project management and organizational skills with attention to detail
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced, collaborative environment
- Experience with digital signage solutions for event environments (e.g., interactive displays, real-time content updates, branded digital experiences)
- Familiarity with event tech platforms
- Understanding of lead capture and CRM integration for event follow-up
What the job involves
- We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive
- We’re looking for a strategic and creative Event Marketing Manager to lead the planning, execution, and optimization of our event marketing initiatives. This role is critical in driving brand awareness, customer engagement, and pipeline growth through both virtual and in-person events. You’ll work cross-functionally with sales, product, and customer success teams to deliver memorable experiences that resonate with our target audience
- Develop and execute the event marketing strategy for industry conferences, trade shows, webinars, and customer events
- Own end-to-end event planning including budgeting, logistics, vendor management, booth design, and post-event follow-up
- Collaborate with sales and marketing teams to align event goals with pipeline and revenue targets
- Manage event promotion campaigns across email, social media, and paid channels
- Track and analyze event performance metrics to optimize ROI and inform future strategies
- Coordinate with content and design teams to ensure consistent brand messaging and visual identity
- Maintain a calendar of events and ensure timely execution of all deliverables
- Coordinate with Stakeholders, and other departments as needed for Summits and additional featured and hosted events
Our take
Poppulo delivers the world’s first communications experience platform, Poppulo Harmony, that unites multiple communications channels in one content creation and publishing experience. Through the Harmony platform, businesses can improve both internal and external communications, improving employee engagement and the customer experience.
Poppulo was first launched as an email marketing solution, but it underwent a dramatic rebranding in order to focus on internal communications. This move proved successful, with the company going on to serve thousands of businesses including Santander, Rolls-Royce and Asos. In 2021, a merger with Four Winds saw Poppulo valued at around $1 billion, establishing it as a major player in the communications market.
It was in 2022 that Poppulo released the Harmony platform, adding customer communication capabilities to its employee engagement toolkit, and becoming a one-stop-shop for all its clients' communication needs. Having already secured a significant foothold, the company has been focused on furthering its international expansion while building out its executive team. A round of layoffs in 2023 is certainly not good news, but it does appear to be a result of the wider economic situation rather than anything else.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$35m
LATE VC
Total funding: $35m
Company benefits
- 401K
- Healthcare including dental & vision plans
- Remote-friendly working
- Flexible working hours
- Flexible PTO
- Opportunity to grow and progress
- Great working environment
- ClassPass membership
- Wellbeing programs
- Office events and socials
- Top of the range toolset
Company HQ
Civic Center, Denver, CO
Leadership
Andrew O'Shaughnessy
(CEO)Previously worked as an Independent Consultant for companies including Intel. Was Chairman of the Irish Internet Association.
Salary benchmarks
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