Talent Brand Creative & Campaigns Lead, Dropbox

• At least 6 years experience in creative strategy, content development, campaign production, and/or brand storytelling
• Strong writing, concepting, and narrative development skills
• Experience building social media content for brand storytelling, including short-form, visual, and multimedia content
• Experience developing integrated campaigns and/or multi-channel narratives
• Ability to manage multiple stakeholders, creative workflows, and review cycles
• Collaborative mindset and comfort partnering with key stakeholders and teams
• Clear communication and ability to pitch creative ideas to diverse audiences
• Data-aware approach to creativity and comfort using insights to refine direction and measure impact
• Comfort in applying HR as a Product thinking to creative operations and campaign planning
• Demonstrated experience using AI tools for creative ideation, content creation, or workflow acceleration

Desirable

• As Dropbox accelerates its transformation into an AI-first company, storytelling has never been more important
• Talent Brand Creative & Campaigns leads the narrative bringing the Dropbox Talent Brand to life through campaigns, content, and employee advocacy
• As the Talent Brand Creative & Campaigns Lead, you will source and develop the stories, campaigns, and creative expressions that deepen emotional connection to Dropbox, as an employer
• Leveraging AI technology and in partnership with agency partners, you’ll shape end-to-end content strategy, lead social creative development, and create global and localized campaigns that resonate with key talent audiences
• You’ll also serve as our Poland market lead, a market with a thriving Dropbox hub, tailoring creative and campaign activation to local needs and cultural context
• You’ll collaborate closely with Talent Brand teammates in Brand & Insights, to ground creative direction in data, and Experiential Activation, to amplify and extend event-based storytelling
• Lead creative direction and content strategy across global and localized Talent Brand campaigns
• Create social content (copy, scripts, visual direction) and guide stakeholder alignment and approvals, alongside Talent Brand & Insights
• Lead the full storytelling pipeline from ideation to narrative architecture to creative asset development
• Own the strategy, design and ongoing management of the employee advocacy program (e.g., DSMN8), empowering employees to share authentic, on-brand stories
• Shape the Talent Community engagement strategy, including newsletters, storytelling series, updates, and distribution
• Partner with Brand & Insights to ensure creative is insight-backed, consistent with the Employer Value Proposition, and optimized for performance
• Partner with Experiential Activation to plan pre-, during-, and post-event content capture, storytelling, and amplification
• Lead Poland market strategy, in partnership with International Recruiting and local market teams, ensuring localized creative, campaigns, and activations are culturally relevant and high-impact
• Ensure narrative consistency across channels including social, career site content (produced in partnership with Brand & Insights), events, and internal channels
• Manage creative workflows and agencies, ensuring efficiency, quality, and alignment with Dropbox brand guidelines
• Prepare for AI-enabled creative scale by establishing modular and automated creative systems