Director of Customer Data Platforms, 2U
$168-193k
+ Bonus
Global online learning platform
Open for applications
Global online learning platform
1001+ employees
Open for applications
$168-193k
+ Bonus
1001+ employees
Company mission
To help their partners create educational opportunities that enable lifelong learners to unlock their human potential and solve society’s critical needs.
Role
Who you are
- Bachelor’s degree required, Master’s degree preferred
- Minimum 8-10 years industry experience in a product management or marketing technology
- Minimum 8-10 years experience with customer data platforms (CDPs) and best practices. Twilio Engage (formerly Segment Personas) and/or Salesforce CDP preferred
- Experience in the education and/or ecommerce industry preferred
- Comfortable learning and discussing technical concepts
- Strong planning, communication and organizational skills
- Experience working on cross functional teams with multiple stakeholders
- Project management experience a plus
What the job involves
- 2U is seeking a transformational Director to lead the vision, development, and continuous evolution of our Customer Data Platform (CDP) — the central engine powering the teams responsible for driving revenue and growth
- Reporting into the Marketing Technology Product organization, this leader will play a pivotal role in shaping how 2U connects data, technology, marketing strategy, and customer insights to create a truly customer-centric product experience and cohesive multi-channel engagement strategy
- We are looking for an ambitious, outcomes-driven leader who can turn complex data ecosystems into competitive advantage — accelerating our ability to deliver personalized, consistent, and high-impact interactions across every digital and ecommerce touchpoint
- This role is not only about managing systems, but about driving measurable business results, influencing strategy, and enabling the next generation of data-powered marketing at scale
- Provide strategic leadership and senior level oversight to drive development of our CDP capabilities, based on the needs of our internal customers and the expectations of our learners around the use of data for experience personalization
- Contribute to the creation of robust segmentation and testing strategies aimed at personalizing the customer experience (revenue teams such as marketplace and marketing will own the customer journey and segmentation criteria)
- Partner with engineering, data science, marketing, product, and other cross-functional teams to define data structures, general product requirements and user acceptance testing models for customer data models and CDP functionality
- Ensure that business goals and objectives surrounding CDP are met and allow the organization to leverage powerful insights that drive strategic decision-making for our customer data strategies
- Own the customer data platform and be an evangelist for its value proposition, including promoting new features, being the SME for CDP best practices, providing documentation for end users, and solving for the normalization of customer data across multiple, siloed lines of businesses
- Understand privacy regulations like GDPR and CCPA and work with our privacy, engineering, and security teams to ensure consent and permissions are updated and upheld when needed
Our take
Enabling education providers to offer students anything from free courses to full degrees, the leading global online learning platform 2U has positioned itself to provide high-quality education at scale.
Following its acquisition of edX, the company has made edX the face of its products and services, taking on more of a parent company role. This acquisition was a major shift compared to the company’s typical focus on partnering with universities to offer master’s degrees. However, edX has enabled it to expand into other projects, providing its 230+ partners with thousands of digital education offerings.
Though 2U established itself as a leader in the space, with over 40 million learners using the platform, it filed for bankruptcy in 2024. A significant financial restructuring and leadership change saw it bounce back in 2025 with new partnerships with the likes of Lancaster University.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2013
$5.1m
SERIES D
Apr 2012
$26m
SERIES D
Total funding: $95.9m
Company benefits
- Medical, Vision, and Dental
- Parental Leave
- Wellness Programs
- Employee Stock Purchase Program
- Leadership Training
- Volunteer Time Off
- LinkedIn Learning
- Referral Bonus
- Military Leave
Company HQ
Crystal City, Arlington, VA
Leadership
Kees Bol
(CEO)Previously CEO at Boundless Learning, was the Managing Director at Pearson, Chief Marketing Officer at Strategic Education Inc and was a Senior Business Director at Capital One.
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