Market Engagement Associate, Granum

• You’ll thrive here if you like fast-paced, high-volume work, talking to customers every day, and using data and experimentation to continuously improve
• 1–3 years in a customer-facing or revenue‑adjacent role (SDR/BDR, inbound sales, support, success, or similar)
• Clear, confident verbal and written communication; comfortable on the phone, email and video
• Strong organizational skills with the ability to prioritize a high volume of inbound leads
• Experience working in a CRM (e.g., Salesforce, Hubspot) and at least one sales engagement or marketing automation tool (E.g Outreach)
• Data‑aware mindset: you regularly look at your own metrics and adjust based on performance
• Curiosity and empathy — you ask smart questions, listen actively, and care about whether we’re truly a fit for the prospect
• Comfort and passion for adopting AI tools to draft outreach, summarize calls, or optimize workflows
• CRM: Salesforce and Hubspot for lead, account, and opportunity management
• Sales Prospecting: Outreach, or equivalent for sequences and task queues
• Marketing / Automation: HubSpot for understanding lead source and behavior
• Scheduling & Routing: Chili Piper or equivalent for demo booking and routing
• Gifting / Incentives: Sendoso or similar to support re‑engagement and show‑rate campaigns
• Communication: Zoom/Teams, email, phone, and chat for customer interactions
• AI & Productivity: Tools like Glean/Claude to accelerate research, drafting, and analysis

Desirable

• The Market Engagement Associate is the frontline of our inbound funnel
• You turn qualified interest into high‑quality sales conversations by responding quickly to inbound leads, deeply understanding their pains, and booking demos that are set up to convert
• This role sits at the bridge between Marketing and Sales, ensuring that campaign demand becomes pipeline and revenue, not just “leads in a spreadsheet.”
• Respond to inbound leads quickly across channels (forms, chat, events, content downloads), meeting speed‑to‑lead SLAs
• Qualify prospects using light discovery (problems, goals, timing, fit) and align them to the right product, tier, and sales resource
• Prioritize daily lead queues by intent level, source, and recency to maximize connect and conversion rates
• Maintain clean, accurate records of every interaction, disposition, and next step in the CRM
• Book high‑quality demos for Sales with clear expectations set for both the prospect and the rep
• Confirm meetings (time, attendees, agenda) and reinforce value to drive strong demo show rates
• Re‑engage no‑shows and stalled inbound leads with thoughtful outreach sequences and incentives when appropriate (e.g. webinar and partner follow‑ups)
• Partner closely with Sales to ensure smooth handoffs and feedback loops on lead quality and conversion
• Work lead lists from priority campaigns (webinars, paid social, events, product launches) to turn engagement into booked meetings
• Support “reactivation” and re‑engagement motions for older inbound leads that match our ICP
• Tailor talk tracks and messaging by persona, segment, and product line to increase connection and conversion
• Share frontline insights about objections, competitors, and common pain points back to Marketing for messaging and campaign refinement
• Consistently follow documented workflows, cadences, and qualification criteria across tools
• Monitor your own performance (connect rate, meetings set, show rate, conversion to opportunity) and adjust your approach based on what’s working
• Test new messaging, sequences, and touch patterns; share results so the team can scale winning plays
• Provide regular feedback on lead sources, campaign outcomes, and routing logic to Marketing, RevOps, and Sales leadership
• In this role, success is measured by both volume and quality:
• Speed‑to‑Lead:
• First contact attempt within 5 minutes for top‑priority inbound leads
• Activity & Coverage:
• Daily/weekly targets for calls, emails, and sequences consistently met while maintaining process hygiene
• Conversion Metrics:
• Meetings booked and SALs (Sales Accepted Leads) at or above goal
• Demo show rate consistently in the target band (e.g., 60–80%+)
• Healthy conversion from meeting → opportunity in partnership with Sales
• Data Quality:
• High CRM and sequence hygiene: accurate dispositions, notes, and next steps
• Collaboration & Feedback:
• Recognized by Sales and Marketing as a reliable, proactive partner who surfaces insights and helps improve the entire funnel
• As a Market Engagement Associate, you are often the first human conversation a prospect has with our company. The quality, clarity, and care you bring to those interactions directly impact our revenue, our reputation, and whether prospects become long‑term customers
• Why This Role Matters:
• Market Engagement is where marketing investment turns into real pipeline
• As a Market Engagement Associate, you are often the first human conversation a prospect has with our company
• The quality, clarity, and care you bring to those interactions directly impact our revenue, our reputation, and whether prospects become long‑term customers