Marketing Executive, Aviva
+ Annual performance related bonus and pay review
Insurance, wealth and retirement business
Job no longer available
Insurance, wealth and retirement business
1001+ employees
Job no longer available
+ Annual performance related bonus and pay review
1001+ employees
Company mission
With you today, for a better tomorrow. Aviva exist to be with people when it really matters, throughout their lives.
Role
Who you are
- Considerable experience in B2C content marketing
- Robust skills in social media management and content creation
- Creative thinker with a focus on results and compliance
- Excellent written and verbal communication abilities
- Experience collaborating with cross-functional teams, including graphic designers is advantageous
- Analytical mindset with the ability to interpret data and drive insights
What the job involves
- Are you a creative and innovative marketer with a passion for engaging content? Join Aviva Ireland as a Marketing Executive and play a pivotal role in driving our brand forward! This is an exciting opportunity to be part of a dynamic team, where you'll develop and implement multi-channel strategies that captivate our B2C audiences and position Aviva as a market leader
- The Marketing Executive will report into, and assist, our Senior Marketing Manager in developing and delivering a multi- channel strategy, alongside implementing a suitable social media strategy for our Aviva GI customers
- Content Strategy: Collaborate with the Senior Marketing Manager to create and execute a comprehensive content strategy across various channels
- Social Media Management: Develop and manage social media plans, ensuring engaging and timely content that resonates with our audience
- Customer Engagement: Craft compelling content, including editorials, videos, and competitions, to enhance customer retention and brand loyalty
- SEO Optimisation: Ensure all content supports SEO objectives to improve our organic search rankings
- Cross-Functional Collaboration: Work closely with internal teams (Sponsorship, Ecomm, Legal, Compliance) and external agencies to deliver top-notch content
- Performance Monitoring: Analyse and report on content performance, using insights to refine future strategies
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Care
- Commitment
- Community
- Confidence
Company HQ
City of London, London, UK
Articles
Leadership
Amanda Blanc
(CEO, not founder)Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.
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