Senior Creative Strategist, Quince

• Bachelor’s degree required
• 5+ years of relevant creative and marketing experience
• Paid Social and/or Direct Response experience required, with strong Meta expertise
• Demonstrated experience working across markets; ideally including UK and/or DACH, with an understanding of how to adapt creative for different audiences
• Strong analytical mindset with the ability to interpret data and make confident creative decisions
• Excellent written and verbal communication skills; ability to write compelling briefs and copy across formats
• Experience managing creative testing frameworks and reporting on results
• Strong project management skills with the ability to juggle multiple briefs, markets, and workstreams simultaneously
• Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail)
• Fluency in English required; German/French language skills a plus
• Ability to thrive in a fast-paced, deadline-driven environment
• Strong collaboration skills across creative and marketing teams

Desirable

• The Sr. Creative Strategist for UK/EU is a performance-minded, market-savvy leader who bridges global creative output with the nuances of European consumer behaviour
• This person excels at identifying what's working in the US market and translating it for UK and German/French audiences; while also building the infrastructure to test, learn and scale independently
• This person is energized by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy
• Success in this role looks like:
• Consistently identifying high-performing US creative and adapting it to drive customer acquisition and revenue growth in UK & DE/FR markets
• Owning the experimentation framework that enables the EU/UK team to move fast, document learnings, and scale winners while maintaining strong alignment with brand identity
• Serving as the primary creative liaison between UK & DE/FR market needs and the US creative and production teams
• Improving win rates and spend efficiency through a rigorous, data-backed testing cadence
• Acting as a strategic partner to the Director of Paid Social UK & DE/FR and cross-functional brand, design, and marketing teams
• Leveraging data to inform strategic direction
• This role is critical to establishing Paid Social as a core growth engine in the UK, Germany and France
• Creative Adaptation & Briefing:
• Audit US creative performance regularly to identify high-potential concepts for UK & DE/FR adaptation
• Brief the US creative team on market-specific adaptation needs; adjusting copy, tone, cultural references, pricing, and product focus for UK & DE/FR audiences
• Commission net-new creative concepts where US assets are insufficient or market-specific angles are required
• Write clear, detailed high converting ad briefs for video, static, UGC, and other ad formats with UK & DE/FR market context embedded
• Ensure all adapted and net-new creative aligns with brand identity while resonating locally
• Provide strategic feedback to designers and execute on feedback from leadership
• Experimentation & Performance:
• Build and own a structured experimentation framework for UK & DE/FR paid social; covering hypothesis formation, test design, documentation, and results reporting
• Prioritise and manage a live test pipeline across Meta (and other channels) to continuously improve creative performance
• Analyse performance data in Meta Ads Manager, TikTok Ads Manager, and Looker; translate findings into clear strategic recommendations
• Conduct consumer, competitor, and trend research specific to UK & DE/FR markets to inform creative direction
• Identify winning patterns and codify them into repeatable brief templates and creative playbooks
• Cross-functional Collaboration:
• Serve as the EU/UK creative point of contact for the US production and strategy teams
• Partner with the Director of Paid Social EU/UK on channel strategy, creative priorities, and growth planning
• Collaborate with Brand, Design, and broader Marketing teams to align creative output across channels including affiliate, CRM, and PR