Vice President of Product Marketing, Braze
$245-310k
OTE
$220-275k
BASE
+ Equity
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$245-310k
OTE
$220-275k
BASE
+ Equity
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- Proven success leading product marketing in a multi product SaaS company
- Successfully positioned a company across various segments
- Respected leader who has hired and managed high performing, cohesive marketing teams including during times of organizational change
- Success working in dynamic, fast moving, evolving technology organizations
- Proven ability to influence senior executives and build trust and mutual respect across functions and across all levels of the organization
- Great communication and presentation skills, with a knack for presenting complex concepts in a simple and easy-to-understand manner
- Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth
What the job involves
- Braze is looking for a highly experienced product marketing leader to lead our global product marketing strategy and execution
- The VP of Product Marketing will be responsible for driving customer and revenue growth by strengthening our leadership position in the market with a differentiated go-to-market strategy, driving better engagement with prospects, users, and buyers and garnering market insights to inform product strategy and sales execution
- Key performance indicators will include improving growth metrics (revenue, market share), product activation, competitive win rates and expansion plays
- This role requires building strong cross-functional partnerships with teams including product, sales, success, community and rest of marketing to create long-term value for our customers and business
- This role also requires a proven ability to execute strategically with a focus on measurable outcomes, building and developing a high-performing team in a fast-growing SaaS company and experience in driving business transformation
- As a critical thinker and catalyst for change, this person will develop and drive key initiatives and cross-functional programs required to increase revenue
- This role will report to the Chief Business officer
- Create highly differentiated go-to-market strategy with key stakeholders to strengthen our leadership in the customer engagement space across all products and segments
- Drive competitive differentiation through playbooks
- Develop compelling messaging frameworks consistent with the top line company narrative
- Develop meaningful customer insights and personas for all audiences; understand the buyer, pain points and differentiated value
- Create a feedback loop between product / marketing / sales to translate market feedback
- Develop sales tools and enablement that will increase sales productivity and learnings
- Further establish value and trust for the product marketing organization; specifically with product, sales and marketing teams
- Empower the team - clearly articulate goals for success and provide resources and air cover to execute against those goals
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
Share this job
View 15 more jobs at Braze