Head of Commercial Content, Timeout
Global media and hospitality business
Be an early applicant
Global media and hospitality business
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To inspire people to have an amazing time in cities all over the globe.
Role
Who you are
- 5 years’ editorial experience preferably in branded content, commercial editorial or creative production roles
- Proven track record of delivering high-quality content across various formats
- Strong editorial instinct and a deep understanding of Time Out’s tone of voice, audience and cultural positioning
- Experienced in commissioning and managing freelance writers and creatives
- Skilled content ideator with experience across digital, video and social - experiential a bonus
- Highly collaborative, with experience working hand-in-hand with Project Management and Strategy teams
- Comfortable representing the brand externally, whether pitching to clients or speaking on stage
- A confident communicator and natural team leader, able to give clear direction and constructive feedback
- Calm under pressure, solutions-focused and able to manage multiple campaigns simultaneously
- Familiarity with Trello project management software is a bonus
What the job involves
- The Head of Commercial Content is a pivotal leader within Time Out’s Creative Solutions team, sitting within the commercial team, this role is responsible for overseeing the creative delivery of our branded content campaigns. This role ensures our output is consistently on-brand, editorially sharp, culturally relevant and flawlessly executed
- Working in lockstep with Project Management, they are jointly responsible for delivering campaigns on time, on budget and to standard. Alongside managing a trusted freelance network, this person also manages our commercial designer. They will also collaborate with the wider department to help shape the future of Time Out’s branded content across social, video, events and beyond
- The ideal candidate is both a hands-on creative leader and a cultural thought leader confident in presenting to clients, speaking publicly and representing Time Out’s creative voice in the industry
- Due to the high volume of commercial content sold and produced, this role will involve managing a large network of trusted freelance writers, commissioning and editing their work. You will be responsible for overseeing this process, including managing rounds of feedback from clients
- Managing Time Out’s commercial designer and working closely alongside this person to develop the look and feel of commercial content campaigns
- When required, commissioning other freelancers including picture researchers and sub-editors
- Own the creative delivery of all branded content campaigns, including formats such as digital features, dedicated newsletters, social posts and video
- Use the Time Out CMS to build feature pages, and occasionally post social content on Time Out’s Instagram
- Work in close partnership with Project Management to ensure campaigns are delivered on time, on budget and to the highest standard
- Uphold Time Out’s tone of voice and editorial standards across all commercial formats
- Collaborate with Creative Strategy on responses to brief, ensuring creative feasibility and alignment with production capabilities
- Act as final sign-off for all commercial content, providing clear, strategic creative feedback to writers, editors, videographers and designers
- Work with the wider Creative Solutions team to evolve and elevate our branded content offering across social, video, events and new formats
- Continuously refine creative processes, templates and systems to improve output and efficiency
- Represent Time Out at client meetings, speaking engagements, presentations and industry events when required
- Play an active role in evolving our commercial content offering, from developing new formats and creative approaches to identifying trends and opportunities for innovation
- Support pitch development and delivery, contributing ideas and presenting work to clients confidently
- Maintain strong relationships with internal teams, including Sales, Editorial, Design, Video and Social
- Utilise insights and data from campaigns to analyse our performance, test and tweak creative strategy when required to optimise performance
- What Success Looks Like:
- Branded content that’s editorially sharp, creatively distinctive and consistently delivers for clients
- Projects run smoothly, efficiently, and profitably, in close coordination with Project Management
- A high-performing in-house and freelance team delivering best-in-class content at scale
- Strong collaboration with the wider team (including the editorial, social and video teams) to shape and evolve Time Out’s creative output across all platforms
- Confident, compelling external representation of Time Out’s creative offering at client meetings and public events
- A recognised voice in culture, aligned with Time Out’s values and energy
- Reports to: Director, Creative Solutions
Salary benchmarks
Our take
Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide' and included details about art, film, concerts, theatres and more.
Since then its diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. And to keep up with the times, it has transitioned to digital advertising and social media.
Its also received new equity investment through a 2016 IPO, and made big strategic moves from this. Part of this move included stopping the print publication and instead placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Holborn, London, UK
Leadership
Chris Ohlund
(CEO)He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.
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