Senior Product Marketing Manager, WalkMe
A.I.
$175-205k
OTE
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
$175-205k
OTE
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 8+ years of proven B2B SaaS marketing experience with 3+ years in a product marketing role. We are specifically seeking candidates with hands-on generative/agentic AI experience
- Broad market research and analytical skills to inform and validate product strategy, scoping, positioning, and messaging
- Demonstrated intellectual curiosity and a proven track record of experimenting with new AI technologies to bring category-defining products to market
- Experience tailoring product packaging and positioning into solutions for various industry, segment, and functional audiences
What the job involves
- As the Senior Product Marketing Manager for AI, you will be responsible for driving the GTM strategy and positioning of WalkMe’s generative and agentic AI capabilities, developing differentiated programs, packaging, and messaging that resonates with customers, analysts, and partners
- After a decade of helping customers drive adoption across their full tech stacks, WalkMe is uniquely positioned to serve a critical orchestration role in AI transformation for organizations around the world
- You’ll be at the forefront of bringing new agentic products to market that connect applications together to perform activities they couldn’t possibly perform on their own
- You will partner with our product and R&D teams to influence our product strategy and launch new capabilities that will unlock new levels of human productivity
- You will also work with global GTM teams in Sales and Customer Success to help them position WalkMe’s AI solutions for lasting success
- Go-to-Market Strategy: You'll analyze and understand the needs of AI innovation teams to create repeatable winning strategies including differentiated positioning, value-based messaging, product requirements, pricing and packaging, customer evidence, and content
- Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution
- Positioning & Messaging: Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers. Translate product functionality and technical details into user benefits and value — both for individual AI capabilities and their role in WalkMe’s overall platform narrative
- Cross-Functional Collaboration: Build partner ecosystem strategies and lead product launches for WalkMe’s holistic AI portfolio by coordinating efforts across GTM and R&D teams
- Sales Enablement: Perform sales training to ensure field effectiveness in positioning and selling WalkMe, tailored for the generative and agentic AI market
- Product Analysis: Continuously assess product-line health and monitor commercial success metrics to identify areas for improvement and growth opportunities
- Product Evangelism: Serve as the subject matter expert representing WalkMe with analysts, partners, customers, and industry events
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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