Senior Paid Search Manager, Charlotte Tilbury
Maternity Cover
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- This role is perfect for sharp and driven paid search expert looking to take on a challenge
- The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment
- Proven track record of working in Paid Search, preferably from a high-growth company or agency with measurable results
- Keep abreast of industry developments, bringing new ideas and ways of working to the table
- You have 5 to 7 years’ experience in a Management Position and are looking to step up
- You must be commercially driven with an eye for detail and a focus analysis
- You have experience in large scale Paid Search Strategies in competitive industries with proven track record of managing multimillion budgets
- Advanced knowledge of web analytics tools such as Google Analytics, Looker SA360 and other tracking tools like SEMRush, Google Trends
- Ability to organise priorities, meet deadlines, confidently lead your team and work independently
- Strong attention to detail - near perfect grammar and strong editing skills
- An excellent understanding of measuring the impact of Paid Search, tracking KPIs, and deriving insight to form actions
- Excellent analytical skills, with a forensic understanding of account performance, and high proficiency in Excel
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
- A people person who can work independently and collaboratively with various stakeholders internally and externally
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
What the job involves
- As a Senior Paid Search Manager, you will take full ownership of our global paid search accounts, including Shopping ads
- You will be responsible for the full spectrum of paid-search related activities, from designing market-specific strategies, to implementation and optimisation
- Operating within a hyper-growth environment, you will be a key player in driving new customer acquisition and revenue growth
- Oversee and advise on building paid search and shopping campaigns, including but not limited to campaign structure, ads, keywords, ad extensions, tracking, etc
- Manage, implement, and optimise our global accounts on a day-to-day basis (incl. feed optimisation)
- Manage the budget and P&L for our paid search and shopping ads making sure channel maintains strong ROAS; responsible for ad spend pacing, liaising with trade teams and wider industry trends to make the most of opportunities
- You will monitor the Paid Search Testing roadmap, helping to drive optimisation initiatives, liaising with wider teams, ensuring correct prioritising, recourses and planning is in place
- Plan and implement any changes to support product/event launches and BAU activities
- Lead campaign analysis, reporting, and communication of KPIs – ad hoc, daily, weekly and monthly. QA with the team to deliver actionable insights
- Contribute to the Global Paid Search Strategy for Charlotte Tilbury, establish yourself as an expert and go-to person for all things Paid Search
- You will be a key stake holder in the wider Performance Marketing Team, you will be required to develop relationships across the organization, share ideas and work collaboratively to reach shared goals
- You will be an inspired manager, motivating and developing team members
- Challenge and work closely with external vendors and key partners (e.g. feed provider, account representatives) to ensure optimal performance
- Identify any missing links and opportunities within the customer journey and find ways to fill these gaps within your channels
- Support the development of automated reporting and/or processes with the explicit aims to improve efficiency and account performance
- Support the development of the global paid search strategy, which contributes toward the global acquisition strategy
- Work cross-functionally (e.g. with SEO, CRM, E-commerce, and other Performance teams) to drive customer growth, activation and retention
- Research into market trends, keep abreast of the latest marketing/ biddable technologies and provide use-case suggestions to help improve KPIs
- You will report directly to the Head of Performance and Biddable, work closely with the rest of paid search team and the wider digital team
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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