Product Marketing Manager, Parkopedia
1 day a week in office (London Bridge, London)
Delivering innovative in-car services & information for drivers
Job no longer available
Delivering innovative in-car services & information for drivers
101-200 employees
Job no longer available
1 day a week in office (London Bridge, London)
101-200 employees
Company mission
To provide the best in-car data and transaction services to make mobility ecological, efficient and convenient.
Role
Who you are
- Experience working closely with direct sales teams and indirect partner teams
- A native English speaker, knowledge of another language such as German, French or Mandarin would be an advantage
- Proactive self-starter, able to overcome obstacles and deliver within agreed time frames
- Proactive self-generation of materials with a strong visual ability and existing experience of graphic design and/or sales materials software would be an advantage
- Strong cross-functional and relationship-building skills, being able to collaborate with multiple stakeholders both internally and externally
- Excellent communicator who can influence key stakeholders and develop compelling collateral that resonates with our customers
- Combines a creative approach with analytical substance
Desirable
- Bachelor's degree in Marketing/Communications or CIM qualified
What the job involves
- Parkopedia has recently expanded its product portfolio and is looking for an experienced Product Marketing Lead to help market the business and its products while aligning with our company vision
- You will be part of a global marketing team that is responsible for raising the company’s profile as well as for promoting Parkopedia’s products and services to the automotive and mapping industries, in addition to building our partnerships across the parking, payments and EV charging sectors
- Working closely with the sales team, product owners and the leadership team, the Product Marketing Manager will produce clear product and company messaging for Parkopedia’s B2B customers globally with strong creativity and sales enablement experience, and a key focus on the European and North American markets
- Drive sales enablement through the creation of compelling product collateral, including impactful customer and partner presentations, battlecards and product training materials that are successfully communicated through all available company channels
- Deep knowledge of our products, industries and customers - harnessing agency and industry relationships, CRM utilisation, Customer Personas development, market Intelligence (competitors and customers) and helping to define product positioning
- Identify capability needs and fulfil requirements to support our global sales personnel with the appropriate knowledge, skills and materials relating to the product portfolio for them to be successful
- Be an internal ‘Product Champion’ that acts as the direct link between the global marketing, sales and product teams to help shape the go-to-market strategy for our products. You will be responsible for finding novel ways to define, present and competitively position our product suite and develop insights that will strengthen our brand and boost sales
- Commercial improvements project manager, leading projects across research, CRM, testing and analysis that will feature in product collateral and help shape our marketing and sales strategies
Application process
- Apply Via Otta
- Video Interview with Recruiter (30mins)
- Hiring Manager Interview
- Senior Stakeholder Interview
- HR Interview
Salary benchmarks
Our take
Parkopedia was originally founded in 2007 to help drivers find parking quickly and easily and has steadily expanded its scope in the years since. Now, the company is the leading provider of connected car services globally, with clients including Audi, Apple, BMW, Ford, Jaguar Land Rover, and Mercedes-Benz.
The company serves both drivers and automotive organizations, with a range of industry solutions alongside its mobile app, which enables users to find and pay for parking, EV charging, fuelling, and tolls. It also develops detailed parking maps and corresponding algorithms to help drivers and self-driving vehicles navigate to an open parking space indoors - delivering an impressively comprehensive suite of offerings.
Parkopedia has seen significant success since its founding, expanding to operate in 20,000 cities across 90 countries. It continues to form new and impressive partnerships, as well as innovating to stay ahead of the competition. Newer ventures include working with Blink Charging to improve access to its network of EV charging points, as well as collaborating with Hyundai to launch its in-vehicle payments offering, Hyundai Pay.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
May 2018
$1.2m
GRANT
Total funding: $1.2m
Company benefits
- Unlimited annual leave - yup, time off is as important as time in the office, we all need to unwind and recharge our batteries!
- Training allowance
- Annual company retreat in Europe
- Paid time off for volunteering
- Discretionary performance-related bonus of up to 20% of the annual gross base salary
- Private medical insurance from Vitality with the option to add partner and dependants, following successful completion of 3-month probation period
- Electric Vehicle scheme from The Electric Car Scheme, following successful completion of 3-month probation period and management approval
- 8% pension contribution: 2.5% employee and 5.5% Parkopedia - automatic enrolment after 3 months
- Gym membership
- Eye care and flu vouchers
- Cycle to work scheme
Company HQ
City of London, London, UK
Leadership
Eugene Tsyrklevich
(CEO & Founder)Previously worked as Founder & CEO of Security Architects, and was Technical Lead at Morgan Stanley.
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