Product Marketing Manager, VergeSense
$120-125k
Plus equity
Occupancy intelligence platform
Open for applications
Occupancy intelligence platform
101-200 employees
Open for applications
$120-125k
Plus equity
101-200 employees
Company mission
To unlock the potential of every space to foster connection, inspiration, and sustainability.
Role
Who you are
- 3-5 years product marketing experience
- Prior experience in business consulting, product management, or marketing is also a plus but not a necessity
- Demonstrated success in developing and executing GTM strategies for B2B SaaS products
- Excellent communication skills, with the ability to translate technical features into benefits for a wide audience
- Ability to build strong cross-functional relationships with stakeholders
- Ability to understand and identify trends in the market, our competitors, and our user needs across multiple segments
- Ability to juggle multiple projects at once and have strong prioritization skills
- Familiarity with PropTech, workplace analytics, sensor technology, or related fields is an advantage - but not a requirement
What the job involves
- VergeSense is seeking an experienced Product Marketing Manager to join our dynamic and growth-driven marketing team, reporting to the Director of Marketing
- You will become a customer expert, responsible for shaping and executing the product marketing strategy for VergeSense's Occupancy Intelligence Platform and future product innovations
- This includes positioning & messaging, launches, GTM strategy, market research & competitive intelligence, and supporting a multi-persona enterprise sales cycle
- You will play a pivotal role in driving product adoption and market awareness, and ensuring the success of our GTM strategy
- Segment specific storytelling: create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively
- Positioning and messaging: Develop clear, compelling product positioning and messaging that highlights the value and differentiation of our solutions that resonates with target audiences and aligns with our overall value proposition. Product launch coordination: Drives coordinated launch initiatives, uniting Product, Marketing, and Sales around cohesive messaging that resonates with target audiences
- Go-to-market strategy: Create and execute end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans. Sales Enablement: Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions, such as playbooks, case studies, and tailored content
- Customer insights and market research: Conduct research to deeply understand customer needs, industry trends, and competitive landscapes, using insights to inform product and marketing strategies
- You’ll partner closely with our Customer Success team and bring our customer stories to life through testimonials and case studies
- Competitive and Market Intelligence: You’ll continuously analyze the market as well as our competitors to identify trends, gather intelligence to inform our positioning, GTM strategies, and product roadmap
- Content development and execution: Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets
Our take
Data collection and analysis are frequently used by businesses to develop efficient software workflows to save money and time, but the AI that fuels these approaches is rarely applied to analyze offline activity. Despite the lack of this application, inefficiencies in the workplace could be solved from such insights by ensuring facilities are managed and used efficiently.
VergeSense builds AI-driven sensors and analytical software that allows businesses to gain insights regarding the usage of their office facilities. The technology can provide information regarding how full seating areas are, whether conference rooms are being used, and where desk space is currently available.
AI is normally associated with automating and improving efficiency in software scenarios, so VergeSense’s goal of collecting data and providing insights about physical office spaces is unique. The company claims that its technology helps offices recognize which workspaces are effective within an office, where changes are required, and how to present the office to facilitate better efficiencies in the workplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$60m
SERIES C
Dec 2020
$12m
SERIES B
Total funding: $82.7m
Company benefits
- Employer-sponsored medical
- Dental and vision insurance (dependent on location)
- Open Vacation policy: take time off when you need it
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Dan Ryan
(Co-Founder & CEO)Studied Electrical Engineering at Boston University. Previously a Financial Software Developer at Bloomberg for 1 year and VP of Product - IoT Solutions at Acuity Brands for 2 years.
Kelby Green
(CTO)Former Lead Software Engineer at Acuity Brands, Founding Software Engineer at ByteLight, and Software Developer at Bloomberg.
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