Senior Product Marketing Manager, Blue Prism
Robotic process automation software
Job no longer available
Robotic process automation software
1001+ employees
Job no longer available
1001+ employees
Company mission
Blue Prism’s mission is to create the future of work with an on-demand, intelligent, autonomous digital workforce.
Role
Who you are
- We’re looking for a creative, talented, and dynamic Product Marketing Manager who will be responsible for product marketing a number of products, solutions and services at Blue Prism
What the job involves
- We’re looking for a creative, talented, and dynamic Product Marketing Manager who will be responsible for product marketing a number of products, solutions and services at Blue Prism
- This person will be a key appointment, and will be responsible for launching new products, enabling a global sales force, ideating on key campaigns and go to market strategies, for our intelligent automation and Robotic Process Automation (RPA) solution set
- Reporting to the VP of Product Marketing, the candidate will be expected to improve our position as the global leader in intelligent automation and RPA, through a number of channels including but not limited to: blogging, bylines, press relations, industry events, presentations, data sheets, white papers, and customer case studies
- The selected candidate will work closely with our Product Management team to help drive the product launch and go-to-market strategy for new features and products
- They’ll work closely with our Account Managers, Account Executives, Enablement, and Sales Engineers, and enable them to effectively position our products and solutions and differentiate our offerings from our competition
- End-to-end ownership of specific Blue Prism products, solutions and services, from a product marketing perspective
- Strong experience selling and marketing to enterprise customers on a global scale across the globe
- Create product positioning and messaging for Blue Prism’s products, services, and solutions
- Build the plan and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc
- Create sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support Blue Prism’s global sales enablement team, sales team and channel partners to articulate product positioning and advantages
- Partner with the Blue Prism demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers
- Support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising
- Support the remainder of the Blue Prism Marketing teams with content to increase coverage of Blue Prism in key analyst publications, trade, business, and national press
Our take
Manual processes can slow down business operations and decision making considerably. Blue Prism solves that problem through Robotic Process Automation (RPA), saving businesses valuable time, money and effort
Blue Prism was founded in 2001 and was the first company of its kind, inventing and innovating RPA as we know it. Since then, the company has remained a market leader, empowering its clients to implement, track and realize automation processes. Blue Prism now has over 2,000 customers, including Jaguar Land Rover, Siemens and eBay. This is testament to its software’s ability to increase productivity and improve customer experience
In recent years, Blue Prism has faced stiff competition from companies such as Automation Anywhere. However, the company’s recent acquisition by Vista has brought with it dramatic reorganization and rebranding, as well as an influx of new capital. This will go a long way to ensure that Blue Prism remains competitive in the years to come
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2015
$2.4m
LATE VC
Jan 2006
$1.7m
SERIES A
Total funding: $4.1m
Company benefits
- Company pension scheme
- Life assurance scheme
- Private medical scheme
- Employee share scheme
- 30 days holiday plus bank holidays
- Flexible working hours
Company HQ
Fearnhead, Warrington, UK
Leadership
David Moss
(CTO)Previously worked as a Design Consultant for debt management software company Lynx Financial Systems.
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