Senior Content & Brand Storytelling Manager, Cribl
$131.4-246.5k
+ Equity + Discretionary company-wide bonus
Data engine for IT and security
Be an early applicant
Data engine for IT and security
1001+ employees
Be an early applicant
$131.4-246.5k
+ Equity + Discretionary company-wide bonus
1001+ employees
Company mission
To empower enterprises to unlock the value of all their data.
Role
Who you are
- You are a rare hybrid: a high-level strategist who can architect a brand narrative, and a creative executioner who isn't afraid to get behind a mic or on camera to tell it
- 10+ years in content, journalism, or brand marketing (SaaS experience preferred)
- Portfolio of Work: You can show us a narrative you built from scratch or a multimedia program you scaled
- Camera/Mic Ready: Comfortable being on-camera and interviewing technical experts in a way that is engaging and human
- Leadership: Experience managing direct reports and external agencies/creators
- The Cribl Vibe: You have hot takes, high energy, and the ability to make complex IT and security concepts feel simple and exciting
What the job involves
- Cribl is looking for a Senior Manager of Content & Brand Storytelling to be our chief narrator
- You won't just manage a blog; you will develop a consistent editorial narrative and thought leadership engine that serves as foundational resources for brand awareness campaigns
- You will lead the strategy that connects our brand identity to our demand generation engine, ensuring that every piece of content—from a 15-second social clip to a long-form research report—feels like it’s part of one cohesive, compelling story
- The Brand Story: Own and evolve the editorial voice and storytelling frameworks that bring the Cribl brand strategy to life across all channels. Ensure our "why" is woven into our campaigns, product launches, and thought leadership content
- Strategic Alignment: Translate high-level brand themes into actionable content pillars that build corporate momentum and fuel high-conversion campaigns
- Editor-in-Chief: Act as the final gatekeeper for quality, tone, and Cribl-ness. Mentor the broader team to elevate their storytelling craft
- Blog, Video, Podcast & Beyond: Serve as the blog editor, executive producer, and potential host/moderator for our branded video series and podcasts. Content Atomization: Lead the video strategy, turning long-form recordings into high-impact, short-form social-first assets (LinkedIn clips, YouTube Shorts, etc.)
- Performance Creative: Partner with the creative team and growth marketing to ensure video/audio content is optimized for engagement, not just noise
- The Influencer Program: Partner with brand campaigns team to provide creative direction and high-quality content assets for the influencer program, ensuring creators have the narrative tools they need to advocate for Cribl
- Value Exchange: Design the incentive structures and community-building activities that make creators want to advocate for Cribl
- Internal Advocacy: Empower Cribl-on-Cribl storytelling by helping our own internal experts become recognized voices in the space
- Full-Funnel Content: Partner with Product Marketing and Growth Marketing to ensure we have the right stories across the content journey
- Launch Amplification: Work with Corporate Communications to create the strategy for corporate news and milestones, moving beyond the press release to create unexpected assets
- Platform Strategy: Determine where we play (Substack, Medium, YouTube, etc.) and how we win on each
- Success Metrics: Move beyond basic metrics to track brand resonance, community sentiment, organic reach growth, messaging penetration, and content-influenced pipeline
Our take
In a bid to simplify big data analytics, Cribl offers a data observability pipeline which allows users to reduce low value data, improve routing and gain more data context on one interface.
As companies now collect more and more data from frequently scattered sources, its useability and reliability comes into question. By offering an observability service, Cribl allows users to maintain the health of their data systems by monitoring, tracking and troubleshooting issues.
Cribl's main challenge will be competing with the likes of Observe and Edge Delta. However, Cribl has raised impressive funds that should accelerate its transition from a limited tool vendor to a fully-fledged observability suite. The company also boasts surpassing $100 million in annual recurring revenue, having grown this from $1 million in less than four years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2024
$200m
SERIES E
May 2022
$150m
SERIES D
Total funding: $592.5m
Company benefits
- Medical, dental, and vision insurance: Our comprehensive benefit plans have you and your family covered when it comes to the important stuff. Beyond the basics, we also have supplemental plans like accident insurance, One Medical, and FSA/HSA accounts.
- Disability and income protection: When you need it most, Cribl's disability and income protection benefits have your back, with up to 4 weeks of paid medical leave. We also cover basic life insurance with options to increase your coverage.
- Mental health Care: Mental health is physical health! We offer free coaching, therapy sessions and more through Modern Health to support you in navigating all aspects of life.
- Retirement plan: Saving for the future doesn't happen all at once. We offer retirement accounts to help you make progress towards your financial goals.
- Family planning: Regardless of what your family unit looks like at home, Cribl supports your journey by offering family-forming benefits from adoption, to fertility, and through postpartum. We also offer a paid gender-neutral parental leave benefit to support you and your family.
- Time off: We offer generous, flexible time off for all employees and empower you to balance your work and life in the ways that suit you best. Twice a year we all log off together for a "Recharge Day", and in December we enjoy a company-wide winter break.
- Remote office perks: All new employees receive a one-time $1,000 stipend towards their home-office set up. We also offer a monthly reimbursement for phone, internet, coworking pass, or a weekly meal.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Clint Sharp
(Co-Founder & CEO)They were Chief Software Architect at Prophetline from 1999 to 2002, and the founder of Aggregate Technology Solutions. They were also Senior Director of Product Management at Splunk.
Dritan Bitincka
(Co-Founder & Products)They worked as Computer Sciences Laboratory Director at Farleigh Dickinson University. Joined Splunk as Principal Architect in 2011.
Ledion Bitincka
(Co-Founder & CTO)They acted as a Scientific Consultant at Harvard University before joining Looksmart as a Software Engineer in 2006. They founded Triangulus Communications and were Splunk's Advanced Development Architect.
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