Founding Product Marketer, Plain
£65-95k
+ Share options
Support platform for B2B teams
Job no longer available
Support platform for B2B teams
21-100 employees
Job no longer available
£65-95k
+ Share options
21-100 employees
Company mission
To build a new kind of customer service tool for modern, product-centric companies.
Role
Who you are
- Have a strong product marketing background, but have owned other parts of marketing like content marketing or growth marketing
- Enjoy being both hands-on and strategic; rather just than one or the other. You can spot what matters most, and are able to quickly translate that into your day-to-day, and are comfortable leaving some fires burning
- Enjoy writing. We don’t expect you to be a full-time content writer, but you should know what good copy looks like and be able to iterate on everything from website headlines and product updates without relying on one
- Have an interest in all things B2B SaaS and customer support, and have worked on a self-serve/sales-supported and/or developer-focused product
- Are exceptionally detailed without trading off on speed. No typo should escape you, and you should be able to work to a high standard under pressure
- This won’t be the right role if you…
- Aren’t comfortable building from zero to 1. We need to build a strong foundation on which to scale and are really starting on the ground floor
- Want to solely focus on strategy or building a team. This will be a hands-on role, especially early on
- Expect all the perks of a big company. We’re a seed stage startup and are competitive in what we offer at our stage, but it’s a different role and opportunity than working at an established tech company
What the job involves
- In this role, you will join as the very first marketing hire in our small team, and work closely with our Co-Founder & CEO Simon in building and scaling go-to-market at Plain
- You’ll join a small, commercially savvy team of engineers and designers who care about our positioning just as deeply as the code we write
- This is our first marketing hire for the company. We’re looking for someone with a deep product marketing background, but also someone to own all aspects of the marketing team to start
- You should have breadth across all aspects of marketing, with depth in product marketing. We want great marketing to be one of the things Plain is known for, and this position will be central in making that happen
- Build and execute our 0-to-1 marketing strategy.** Building a great product is worthless if no one knows about it — and you’ll help us make sure everyone does. We want support teams, product teams and engineers in the world’s most admired software companies to be our champions. You’ll help us build everything external-facing at Plain to achieve that goal
- Help us talk to the right people in a way that resonates.** We have a customer segment we want to focus on, but what’s the most effective way to explain what we are and what sets us apart? We have some ideas, but this needs a lot more expertise and focus than we’re able to dedicate to it between all of us. You’ll help us make sure we find the right ICPs, and talk to them about our product in an authentic, compelling, and most importantly consistent way – across all our touchpoints
- Build the foundations for a community of advocates, customers and future customers.** We think fostering a strong community of support leaders and engineers will play a critical role in our GTM, yet we’ve done very little here. We’d love your help in doing this properly
- Make sure that each new feature we launch, lands.** We ship at a relatively fast pace, but don’t do a good enough job at sharing and celebrating what we ship openly or closing the loop on adoption after the fact. You’ll look after everything from helping us set the right expectations with customers about upcoming changes, ensuring we make the most of each launch, through to ensuring we track and follow up on the adoption of even the smallest product improvements
- Get more people to learn about Plain.** We want to become known as the authority on all things developer support. We spend a bit of time writing on [journal.plain.com](http://journal.plain.com), but we want to do more of it, more frequently and intentionally. You’ll help us build on this foundation, do more of it, and better
Application process
- Recruiter call, 30 minutes
- Founder call, 1 hour
- CTO call, 1 hour
- Interview loop, 2 hours
- Product marketing deep dive, 1 hour
Our take
Over the last decade, engineering infrastructure across virtually every company area has become more advanced. This means that what used to take teams in high-growth companies entire quarters to accomplish now takes individual engineers a few days.
Plain wants to bring this change to customer service too, with its API-first platform that enables product and engineering teams at every scale to build great customer service. This rather niche focus, combined with how important customer service is to business success, provides ample opportunity for the company.
There are a lot of tools to compete with in the customer support space, including successful services like Intercom and Zendesk. Plain's product will need to be top-notch if it is to stand out, but it certainly has the team and backing to make it happen.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2025
$17m
SERIES A
Nov 2022
$6m
SEED
Total funding: $23m
Company benefits
- Generous equity on employee-friendly terms
- Up to 5% pension employer contribution
- 35 days holiday (inc public holidays) to use as you wish
- Enhanced parental leave
- £1000 yearly budget to spend on your own productivity
- Quarterly offsites in interesting and fun locations (our last one was in Copenhagen!)
Company HQ
London, UK
Leadership
Simon Rohrbach
(Co-Founder & CEO)Employee ~10 and first designer at Deliveroo. Built and ran 40-strong Content, Research and Design organisation for 5 years, and spent a year advising high-growth companies at Index Ventures.
Mathias Vagni
(Co-Founder & CTO)Early employee and lead designer at Lyst. Established the UI Infrastructure team at Deliveroo, transitioned into engineering and helped build Echo into one of the largest digital pharmacies in the UK.
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