Social Media and Content Specialist, ExtraHop

• 3-5 years of experience in social media and content creation in B2B environment; cybersecurity background preferred
• Experience working with creative tools and social media management platforms (e.g., Sprout Social)
• Experience working with CMS platforms (e.g., Sanity or similar platform)
• Experience managing employee social media advocacy programs and campaigns
• Experience working with analytics tools (e.g., LinkedIn Analytics, Google Analytics)
• Strong writing skills across various formats
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong organizational skills and ability to meet deadlines
• Understanding of the cybersecurity competitive landscape

Desirable

• Reporting to the Head of Corporate Communications, the Social Media and Content Specialist supports ExtraHop’s organic social media and content programs, helping to tell a consistent story across the company’s owned channels
• The role will own the day-to-day management of ExtraHop’s social media accounts, driving social media strategy, management, and growth, in close collaboration with our outside agency. This requires a comprehensive understanding of different social media platforms and the cybersecurity media landscape
• The Social Media and Content Specialist will also support ExtraHop’s global communications and content team, creating and managing engaging short-form content, including blogs, while ensuring brand consistency and quality
• Develop and maintain a comprehensive social media calendar that is consistent with ExtraHop’s corporate objectives
• Work with the outside agency to create and share daily social media content, including post drafting and graphics
• Lead strategy around employee advocacy/engagement across social media
• Monitor social media interactions and respond to comments professionally and promptly; Build and foster meaningful interactions with audiences on social platforms to enhance engagement and community building.
• Conduct competitive research and report on analytics/metrics on a regular basis to evaluate the company’s social media performance and optimize strategy
• Create, edit, and publish compelling short-form content, including, but not limited to, blogs, website landing pages, etc
• Proactively suggest content that aligns to corporate strategy
• Provide proofreading and editing as needed on communications and marketing projects
• Ensure alignment with brand guidelines and consistency in tone and messaging
• Work with cross-functional teams to adapt technical content into engaging and shareable assets