Demand Generation Ops Manager, Brevo
Freelance Contract
Digital marketing platform
Be an early applicant
Digital marketing platform
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To empower businesses of every size to forge lasting customer relationships.
Role
Who you are
- We are looking for a data-driven builder who obsesses over funnel velocity, data integrity, and the scientific optimization of our Total Addressable Market
- 4+ years of experience in Marketing Operations, Business Intelligence, Data Analytics, or Management Consulting, preferably within a B2B SaaS environment
- Advanced analytical skills with proven ability to work with large datasets, build complex models, and derive actionable insights
- Technical proficiency with: Lead Routing tools (Chillipiper, Cal.com or similar), Marketing touch point tools (Google Analytics, Amplitude, Hockeystack) Data visualization tools (Looker, Tableau, Metabase, Omni, or similar)Excel/Google Sheets (advanced functions, pivot tables, formulas) SQL for data extraction and analysis
- Strong business acumen with understanding of B2B SaaS sales processes, metrics, and best practices
- Excellent communication skills - ability to translate complex data into clear, compelling narratives for non-technical audiences
- Fluency in English (written and spoken) is required
- Project management skills with ability to manage multiple priorities and deliver high-quality work under deadlines
- Familiarity with ABM strategies and account-based analytics
- Whoever you are, wherever you’re from, if this role speaks to you, we’d love to hear from you
What the job involves
- As a Demand Gen Ops Manager, you will play a pivotal role in driving the performance of Brevo’s business
- You will be the architect of our demand engine
- Reporting directly into Revenue Operations, you will act as the strategic bridge between Marketing and Sales, ensuring that every euro spent on demand generation translates efficiently into pipeline and revenue
- You will own the "truth" regarding marketing performance and lead the charge on operationalizing our Go-To-Market strategy
- We are looking for a freelance for a minimum of 6 months
- Operationalise the Target Market: Own the data strategy for defining and maintaining our Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Ideal Customer Profile (ICP). Operationalise the strategy into CRM to drive Sales and Marketing Actions
- ICP Optimization: Regularly analyze closed-won and closed-lost data to refine our ICP definitions and feed those insights back to the Demand Gen and Sales teams
- Lead Flow Architecture: Design and manage the end-to-end lead lifecycle—from initial capture to closed-won. Ensure seamless handoffs between Marketing Automation (MAP) and CRM
- Lead Scoring - Optimise Brevo’s Lead Scoring models through lead performance analytics and continuous lead flow improvements
- SLA Management: Define, monitor, and enforce Service Level Agreements (SLAs) between Marketing and Sales. specifically focusing on Time to Touch and Lead Acceptance Rates
- Bottleneck Identification: Proactively identify "leaks" in the funnel
- Attribution Modeling: Move beyond "Last Touch." Implement and refine multi-touch attribution models to understand which channels and campaigns are truly influencing revenue
- Funnel Analytics: Build and maintain dashboards that provide real-time visibility into funnel health, conversion rates, and velocity metrics
- Pipeline and Demand Gen planning/modeling - Model the Demand gen pipeline as part of annual business planning, track the performance against pipeline targets and share the analysis during monthly Demand Gen pipeline reviews and all hands meetings
- Pipeline Reviews: Lead and bring the data side of cross-functional pipeline reviews to facilitate productive debates between Marketing and Sales leadership
- Revenue Alignment: Act as the neutral party that aligns Marketing and Sales on definitions , ensuring both teams are working toward a unified revenue goal
- Own and manage our lead routing tech (Chillipiper) and optimise related processes and tools
- Leverage Clay and Enrichment tools to optimise ICP
- Own the data clarity and connectivity between our CRM and our modern GTM tools (Chillipiper, Clay, Lemlist, etc.) to support Demand Gen plays
Our take
Brevo, formerly Sendinblue, is a digital platform that helps businesses grow and develop strong customer relationships. Specialising in email, SMS, Facebook, Chat, CRM, and more, it supports more than 300,000 active users across 160 countries, with offices in Seattle, Berlin, Bangalore, Sofia, Noida, and Toronto.
Unlike other marketing solutions focused on enterprise-level businesses, Brevo serves both B2B and B2C businesses and eCommerce sellers. It is committed to providing affordable and accessible marketing solutions to reach as many customers as possible. A recent acquisition of Yodel.io enabled the company to reduce digital marketing costs while creating additional features for customer success.
Brevo's position has strengthened in the growing market as more SMBs are going digital. The company is also targeting enterprise customers, including Louis Vuitton, the candy giant Haribo, Fujitsu, Amnesty International and Greenpeace. Having recently reached centaur status, the company is still building new products and acquiring smaller companies, targeting $1B Annual Recurring Revenue by 2030.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
63% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$163.4m
SERIES B
Sep 2017
$35.9m
SERIES A
Total funding: $200.8m
Company benefits
- A unique opportunity to join an international and collaborative scale up environment in a hyper-growth context
- The chance to grow your professional and technical skills, with real room for career progression
- Shared ownership plan
- Paid time off and paid holidays
- Budget to support your workspace at home
- Optional health insurance package
- Bi-annual global company offsite; inter-office trips
- A modern office in a central location with free snacks/drinks and fun activities!
- Team events and more!
- Work's council benefits (HelloCSE)
- Very competitive referral program
- Second parent leave: 1 month of fully paid leave
Company HQ
Madeleine, Paris, France
Leadership
Armand Thiberge
(Founder & CEO)Acts as an investor for My Job Glasses, Backacia and SABI AGRI. Previously founded Dual Technologies Services.
Jeremy Cahen
(CPO)Serves as a founder and advisor for Harvestr, and as a President for eGG-one school. Previously acted as Founding President for oonity.
Steffen Schebesta
(Chairman of the Advisory Board)Acts as a founder and shareholder for Jurafuchs (Go Legal GmbH). Currently serves as a private investor for LIVEBUY and Vespucci Analytics, and as a shareholder and an advisory board member for RFQ2Go.
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