Lead Affiliate Marketing Executive, Huel
More information about location
3+ days a week in office
Plant-based convenient food products
Be an early applicant
Plant-based convenient food products
501-1000 employees
Be an early applicant
More information about location
3+ days a week in office
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- This role will best suit someone with a minimum of 2+ years of experience in influencer, affiliate or creator partnerships ideally across multiple markets
- You’ll be analytical, commercially-minded and comfortable reporting on performance metrics such as CPA, AOV and CPM
- You’ll have a growth mindset and a deep understanding of how to drive ROI and scale efficiently
- You’re organised, proactive and able to manage multiple programs and touchpoints with autonomy
- You’re a confident communicator, skilled at building long-term relationships with creators, agencies, and platforms to unlock opportunities
- You are a collaborative team player who works effectively with cross-functional teams such as Performance Marketing, Data Analytics, CRM and CX
- You have a solid grasp of the creator economy, with awareness of trends, best practices, and platform dynamics
- Above all, you’re passionate about what we’re building and excited by the power of influencer and affiliate marketing to drive meaningful brand growth
What the job involves
- We’re now looking for a Lead Affiliate Marketing Executive to join us and help supercharge one of our fastest-growing performance marketing channels across the UK and US markets.
- You’ll be playing a pivotal role in growing our creator affiliate program, managing global agency and platform relationships, and optimising and scaling our fast-moving TikTok Shop program
- Lead our global affiliate program via LoudCrowd. Take ownership of tracking, reporting, communications and product pushes
- Recruit and onboard creators to scale the program in the UK & US markets
- Own content briefs, incentives and rewards strategy to drive content generation
- Collaborate with CRM to create and distribute affiliate email communications
- Establish and maintain strong relationships with the Brand & Community team, overseeing the management and engagement of our affiliate WhatsApp Community
- Partner with Social and Performance Marketing teams to re-purpose top-performing content
- Monitor weekly performance reporting and make recommendations to optimise. Manage TikTok Lives calendar, promotional strategy and presenter briefing
- Coordinate product send-outs, inventory planning, and sample tracking
- Liaise with agencies on creator logistics and campaign rollouts
- Establish and maintain strong relationships with key TikTok Shop affiliates
- Create and distribute regular communications with Star Creators to equip them with ASA compliant claims and new product info, enabling them to become an extension of the Huel brand
- Act as day-to-day contact for affiliate platforms: manage discounts, troubleshoot issues, and ensure smooth CX
- Guide Virtual Assistant with affiliate outreach, list building, and inbox management
- Own affiliate gifting and coordinate content distribution
- Ensure regular Slack/Zoom updates with key platform contacts
- Manage creator payments and support with weekly and monthly budget management
- Ad hoc responsibilities such as creating contracts, raising POs, and invoicing
Salary benchmarks
Our take
Huel produces plant-based meal replacement products, marketing its powders and ready-to-drink mixes as an easy solution for nutrition-conscious consumers with an on-the-go lifestyle. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. There have been a couple of hiccups on the way - namely a banned UK ad campaign and reported losses in 2023 - though the company has been swift to act and seems relatively unphased as it moves into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
LATE VC
Oct 2018
$26.9m
GROWTH EQUITY VC
Total funding: $50.9m
Company benefits
- Free Huel
- 30 days holiday + 8 bank holiday days
- Dog friendly
- On-site HQ gym with free classes
- Electric car scheme, and free charging points on-site
- Flexi-working
- Quarterly events
- Health Insurance
- Free 1 on 1 therapy
- Cycle to work scheme
Company HQ
Tring, UK
Leadership
Julian Hearn
(Co-Founder)Previously Web Trading Manager at Tesco.com, and went on to serve as Head of Online Marketing at Dialaphone. Prior to Huel, founded promotionalcodes.org.uk.
James Collier
(Co-Founder & Head of Sustainable Nutrition)Devised the formulas behind Huel products, and is a Registered Nutritionist in the UK. They have over 25 years of experience working in nutrition and dietetics.
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