Marketing Manager, Akur8
$90-110k
+ Annual Bonus
More information about location
AI insurance pricing solution
Open for applications
AI insurance pricing solution
101-200 employees
Open for applications
$90-110k
+ Annual Bonus
More information about location
101-200 employees
Company mission
Akur8's mission is to revolutionise insurance pricing with transparent AI.
Role
Who you are
- We're looking for an experienced professional looking for challenges in a fast moving organization:
- You have 5+ years of experience in B2B Marketing preferably in the Tech or Insurance industry (Fintech/Insurtech experience is definitely a plus)
- You have managed large marketing projects in the past
- You have experience writing and reviewing content across marketing disciplines
- You have experience managing external events and sponsorships
- You have experience managing a budget
- You are looking for an operational marketing role in a fast growing tech startup
- You are very organized and are able to efficiently multi-task and project-manage
- You are autonomous, proactive, eager to learn and to assume responsibility for key initiatives
- You are a team player and are happy to collaborate with multiple teams and stakeholders, both external and internal
- You have ideally worked in international settings
- You have excellent written and oral communication skills in English
- In the international context of the company, any additional languages are a definite bonus
- You must possess an employment status that will allow work from our New York City office
What the job involves
- Akur8 is looking for a Marketing Manager for the US market, to join our Marketing team to support our growth by taking full ownership of major marketing campaigns and initiatives
- Akur8’s ambition is to become the global leader in insurance and reserving pricing, with the US market as our top priority
- Our marketing efforts are directed towards becoming the top of mind reference in non-life insurance pricing
- To serve this objective, we are focused on continuing to grow our brand in the U.S. and increasing Akur8’s presence and visibility within the insurance and reserving pricing community through marketing campaigns, industry events, thought leadership, media/PR, industry publications, partnerships, insurance and actuarial associations, and other marketing activities
- We are looking for a driven and creative Marketing Manager to help drive our marketing efforts within the U.S. and continue to build a strong brand presence in a competitive industry
- As part of a dynamic global team, you’ll have the opportunity to shape and execute strategies that drive growth, generate high-quality leads, and support the adoption of our cutting-edge technology in the US
- As a highly organized, proactive and driven individual, your role will be to oversee and manage the execution of these large-scale initiatives and events
- Manage Digital Marketing Campaigns: Lead the planning, execution, and management of Akur8’s digital marketing campaigns and initiatives specific to the U.S
- Oversee Multi-Channel Marketing: Coordinate and project-manage marketing initiatives across various channels to ensure cohesive and impactful campaigns
- Content Creation & Localization: Develop and adapt targeted marketing and product content tailored for different channels, audiences, and the U.S. market
- Content Review & Optimization: Regularly review and refine existing and new content to maintain alignment with the tone and needs of the U.S. market
- Grow Media and PR Presence: Expand Akur8’s media and PR presence in the U.S. through press releases, news articles, ongoing content creation, and effective use of PR/media platforms
- Identify Content Opportunities: Actively seek opportunities to create and distribute content in collaboration with external industry publications and actuarial organizations
- Social Media Management: Develop engaging social media content, maintain and update the global social media calendar, and manage content posting and tracking
- Competitor Analysis: Monitor and track competitor activities to stay ahead of market trends and industry developments
- Plan & Coordinate Events: Manage and coordinate events to grow the brand and support sales efforts, working closely with the sales team to select and review the most relevant events
- Event Logistics & Execution: Handle event logistics, sponsorship package requirements, contract reviews with the internal legal team, procurement processes, setup and booth creation, and coordination of participants and speakers
- Merchandise & Content Coordination: Organize merchandise, print assets, booth giveaways, and content preparation for event booths
- Onsite Event Management: Attend events across the U.S. and manage onsite presence, including booth setup and takedown, and related logistics
- Event Reporting & KPI Management: Manage event-related reporting and KPIs to measure success and improve future efforts
- Industry Event Participation: Research, recommend, and expand Akur8’s participation in externally organized industry events
- Akur8-Specific Events & Webinars: Introduce, promote, and manage Akur8-specific events and webinars on insurance-related topics
- Monitor Campaign Performance: Track and analyze the performance of digital marketing efforts to refine and enhance strategies
- Identify Growth Opportunities: Explore and implement new avenues for digital marketing growth and innovation
Our take
Putting the correct pricing on insurance has always been a challenge for insurance companies. On the one hand, getting the right price is essential for ensuring an insurance company's viability, as pricing too low could decimate its profits in the event of a mis-priced payout. On the other hand, pricing too high is a surefire way to drive off customers - one study by Accenture found that price was the number one driver of customer loyalty. However, despite its importance, insurance pricing has traditionally been a human task, and therefore prone to errors and biases.
Akur8 wants to change this. Its product is an AI-based insurance pricing solution that automates modelling for insurance companies, while keeping full transparency and control on the models created, as required by regulators worldwide. The only solution on the market reconciling machine learning and actuarial worlds, Akur8’s platform enhances insurers’ pricing processes, reducing modelling time whilst increasing predictive power.
Pricing in the insurance industry is changing fast, with developments coming frequently from both regulators and consumers. Keeping on top of such developments will be paramount to Akur8's success. Judging by its early metrics, though, it looks like this should be no problem. In just a few years it has acquired big customers, including the likes of AXA and Generali, and its footprint spans over forty countries in multiple continents. Following major funding, Akur8 looks well placed to continue its early success, and with a strategy focused on international expansion, it should be set for big things in future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual bonus
- Company shares/equity
- Hybrid office/home office policy
- 25 days of paid holidays + RTT
- Gym membership with Gymlib + on-site gym facilities/different sporting events
- Swile lunch vouchers
- Alan health insurance (including possibility of family coverage)
- Relocation support
- Sponsored crèche access
- Free cafeteria with fresh fruit, drinks and snacks
- Ongoing training
Company values
- Challenge the unbearable status quo - We strive for innovation and for the transformation of the insurance industry. But we command change only when it is a no-brainer and has genuine virtuous impact
- Disrupt the known, organize the unknown - We work without any borders. We have the ability to challenge ourselves to adapt to unknown scenarios. We thrive in structuring what is hardly structurable
- AI-driven but refreshingly human - Akur8 is an artificially-intelligent solution but humanity always comes first, within our team, with our clients and with our solution, where AI is Transparent and human-controlled
- Build things that last - We build long-standing, robust and reliable solutions for new and century-old insurance companies. We are here to stay
Company HQ
Plaine-Monceau, Paris, France
Articles
Leadership
Samuel Falmagne
(CEO)Worked at IBM for over 17 years, holding a range of executive roles, and also served as Head of Sales for Shift Technology.
Guillaume Beraud-Sudreau
(Head of Product & Data-Science)Has a background in engineering, and has worked as Lead Data Scientist and Head of R&D at AXA.
Salary benchmarks
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Diversity, Equity & Inclusion at Akur8
- At Akur8, we pride ourselves in having an exceptionally international team with 20 nationalities represented and 16 languages spoken. Inclusion & diversity are core values to us, that go beyond words
- We are very happy to work with Gloria to ensure that these values are true not only on paper but also in our company DNA
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