Product Marketing Director, Narvar
$200-230k
Customer experience platform that helps retailers inspire long-term customer loyalty
Job no longer available
Customer experience platform that helps retailers inspire long-term customer loyalty
201-500 employees
Job no longer available
$200-230k
201-500 employees
Company mission
To empower retailers to engage consumers, optimize operations, and drive business growth through data-driven, personalized post-purchase experiences.
Role
Who you are
- 10+ years of professional experience in product marketing or GTM roles in the software industry
- Deep understanding of the Go To Market and sales process including pitches
- History of starting from ground 0 and building a team of passionate product marketers
- Established track record of executing successful product launches
- History of customer immersion and ability to put use a range of analytics and insight to thoroughly understand key customer requirements
- Understanding of a sales person’s DNA so as to create compelling sales enablement content
- Driven, passionate and persistent about getting your products to win in market
- Ability to collaborate and work in a very fast-paced organization
- Experience in retail-tech or B2B SaaS is preferred
What the job involves
- Own the product narrative and strategic positioning, championing the use of impactful storytelling to describe the unique value of Narvar
- Take full ownership of our platform and product positioning and story, working closely with product managers on product direction, competitive landscape, packaging, pricing, etc
- Bring clarity and conciseness to product communications, ensuring messages are clear, straightforward, and focused on describing the value delivered across sales materials, website copy, and other relevant channels
- Translate product features and functionality into value-first customer benefits that sales can easily leverage to sell our story
- Lead integrate go-to-market plans that help us differentiate our products with compelling positioning that resonates well with our customer base
- Establish clear metrics for positioning materials and iterate quickly when materials fail to meet objectives
- Develop messaging and create high-impact content in support of partner solutions, working in collaboration with our partnership team and product leaders
- Research product and industry trends relative to competitors and then enable sales to win with crisp positioning
Our take
The process that retailers go through to deliver products to customers is becoming increasingly complicated due to convoluted shipping networks and a global customer base. This means customer experience suffers as retailers must offer an overwhelming range of delivery options. Narvar aims to improve this situation with an integrated delivery and returns platform for retailers, providing analytics on client data to the retailer and optimizes shipping channels for customers.
Narvar is a market leader in this sector, active in almost every country and territory worldwide and having made more than 2B shipments since its founding in 2012. Its post-purchase customer experience platform is used by over 1,500 companies including household name retailers such as Sephora, GAP and Levis, among many others.
Narvar has secured many strategic partnerships such as linking up with Rise.ai, a leading gift card and store credit platform. This allows stores to simplify returns by enabling merchants to issue Rise's store credit as part of the returns process. While Narvar is currently focused on retailers providing shipping solutions for their customers, the company plans to expand to offer a B2B product in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2018
$30m
SERIES C
Jun 2016
$22m
SERIES B
Total funding: $64m
Company benefits
- Grow and thrive: Feel empowered to take responsibility and ownership. Gain valuable mentorship, grow professional, and expand your skill set.
- Recharge and be well: Our benefits are designed with you in mind, offering comprehensive health, vision, and dental plans, generous parental leave, and flexible time off to support your well-being.
- Hybrid work: We consider the San Francisco Bay Area home, but the Narvar family extends across the globe to cities like Atlanta, New York, Bangalore, and London.
- Stay connected: Connect with fellow Narvarians who share your passions -from fitness tips to whisky club and everything in between. Celebrate big wins and everyday moments through regional and global company gatherings.
- Health insurance
Company HQ
Downtown, San Mateo, CA
Leadership
Amit Sharma
(Founder)Amit is a hands-on executive with expertise in multi-channel retail and supply chain operations. They have over 18 years of industry experience and their thought leadership in shipping and delivery is still reverberating through the halls of Apple and Walmart.
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