Director of Performance Creative Strategy, Wpromote
$120-130k
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$120-130k
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients
- Proven success leading and developing high-performing teams, including coaching senior-level talent
- Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels
- A track record of translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings
- Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor
- Confidence leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development
- Strong operational and business acumen, with experience contributing to staffing plans, scopes of work, resource planning, and department growth
- A collaborative leadership style with the ability to influence across disciplines and build strong partnerships with Media, Client Services, Strategy, Production, and Operations
- Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency
- Exceptional communication, presentation, and problem-solving skills, with the ability to bring clarity to complex challenges
- A builder's mindset; you enjoy creating better systems, developing people, and continuously evolving how great Performance Creative gets done
What the job involves
- This is a high-impact leadership opportunity for an experienced Performance Creative leader who excels at developing teams, shaping strategy, and transforming data-driven insights into exceptional creative
- As Director, Performance Creative, you'll lead a team of creative strategists while overseeing a portfolio of key client relationships and helping shape the continued evolution of our Performance Creative practice
- You'll partner closely with senior leaders across the agency to elevate creative strategy, drive new business, and build scalable systems that enable better creative, stronger testing, and continuous learning
- This role requires someone equally comfortable coaching leaders, presenting to executive clients, leading RFPs, and rolling up their sleeves to solve complex creative challenges. You'll collaborate closely with Media, Client Services, Strategy, Production, Design, UGC, Influencer, and Operations to deliver best-in-class performance creative across every stage of the customer journey
- Lead Clients & Creative Strategy
- Serve as a senior strategic partner across a portfolio of key client accounts, ensuring creative strategy drives measurable business results
- Own the health and success of your team's book of business, balancing creative performance, client satisfaction, and long-term growth
- Present creative strategy, performance insights, and recommendations to senior client stakeholders with confidence and clarity
- Step into complex client situations, providing strategic leadership and identifying opportunities to grow existing partnerships
- Lead & Develop the Team
- Manage a team of approximately 2–5 direct reports, including Associate Directors and Managers
- Coach leaders to strengthen strategic thinking, creative judgment, client leadership, and performance marketing expertise
- Foster a culture of accountability, collaboration, innovation, and continuous learning while empowering teams to take ownership of their work
- Guide staffing decisions, team capacity, and resource planning to ensure the right talent is aligned to the right opportunities
- Help Grow the Business
- Lead the Performance Creative workstream for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings
- Partner across Media, Strategy, UGC/INF, Client Services, Design Production, and Operations to develop differentiated creative solutions for new and existing clients
- Help shape the evolution of the Performance Creative practice by improving processes, testing frameworks, department standards, and ways of working
- Champion the adoption of AI and emerging technologies to strengthen creative strategy, production workflows, and operational efficiency
- Contribute to department planning, resource allocation, and operational decisions that support the continued growth of the Performance Creative team
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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