Marketing Manager, Acamar Films
Independent creative studio
Be an early applicant
Independent creative studio
21-100 employees
Be an early applicant
21-100 employees
Company mission
To move and delight audiences worldwide.
Role
Who you are
- You will be a commercially minded strategic thinker with executional expertise and passionate about bringing children and family brands to consumers across multiple touchpoints
- We’re looking for someone personable who is a strong communicator; a team player with lots of enthusiasm, a proactive self-starter with a good creative eye and attention to detail who likes to work in an ever-evolving creative and collaborative environment
- If you are full of ideas, looking for ownership in your next role with the tenacity to make things happen in complex situations then this is the role for you!
- CIM Qualification or equivalent marketing degree or commensurate experience
- Solid experience in Corporate, Trade and Consumer marketing & PR
- Solid international experience in the entertainment industry across content and licensing
- Demonstrable experience of working within a business targeting children and families
- Knowledge and experience of master toy launches and retail development
- Hands-on experience of writing press releases, sales and marketing copy
- Experience of budget planning and tracking costs effectively
- Proven ability to organise and manage workload and priorities effectively
- Proficient in Google Workspace
- Excellent Powerpoint skills
- Ideally have experience working on a pre-school property
- Solid network of industry contacts across trade and consumer marketing and licensing
- Understand the demands of an independent production company
- Have intellectual rigour and creative flair
- Have a strong commercial awareness
- Have an appreciation for cultural sensitivity
- Excellent communicator and relationship builder, natural diplomat
- Strong stakeholder management
- The enthusiasm and drive to push forward ideas and execute
- The ability to speak another language fluently is a plus
- Most importantly, the best qualified candidate will be strongly aligned with Acamar’s Core values, which include: Collaboration, creativity, honesty, diversity, inclusion and kindness
What the job involves
- Acamar Films is looking for an experienced and driven Marketing Manager to join their team. Reporting into the Head of Communications, the role sits at the heart of the company in a small, dynamic team to support the international development and growth for the Emmy Award winning and BAFTA nominated pre-school property, Bing
- You will act as a brand guardian for Bing, supporting the Head of Communications in all areas including corporate communications, trade and consumer marketing, retail, partnerships and PR across multiple territories
- The role collaborates closely with internal teams including licensing, content distribution, social media, digital, production and design as well as licensees, international agents, retailers, content partners and external agencies to drive awareness and affinity and increase revenues
- Support internal communications such as company updates and newsletters
- Assist with external communications, including press releases, corporate website and trade coverage
- Help coordinate company presentations, events, and award submissions
- Ensure consistency of company messaging across channels
- Working with Head of Communications to communicate plans to trade partners, licensees and retailers including trade PR, events, presence at key trade shows (e.g. Brand Licensing Europe, Kidscreen, MIPCOM), advertising, awards, sponsorship and newsletters
- Lead retail marketing programmes in multiple territories collaborating closely with licensing agents, toy and publishing partners
- Collaborate with the Licensing team and local agents to create and deliver compelling sales material including presentations, pitches, sizzles, licensee day materials etc…
- Instigate and execute cross promotional opportunities between partners to maximise sell-through, gain listings and expand visibility
- Work closely with the Head of Comms to plan, deliver and execute annual consumer PR & marketing plans to increase awareness and affinity amongst consumers and create appetite for Bing products and experiences
- Work closely with Social Platforms Manager on organic social activity and support the Head of Communications in planning and execution of digital paid media campaigns
- Support the Head of Comms to deliver and execute an aligned strategy for the content distribution, digital, social media and licensing teams ensuring message consistency and amplification
- Specific focus on new markets and supporting master toy launches
- Support the IP planning process, contributing to cross-team strategic discussions
- Develop marketing plans for new markets working with our broadcast partners, production and social/digital functions to maximise awareness and prepare for licensing launch
- Research and closely monitor brand health metrics in key markets, competitive landscape, trends and market information and report findings to wider business
- Budget planning and tracking, reporting updates to the Head of Communications
- Promote marketing best practices across international territories both internally and externally
Salary benchmarks
Our take
Founded in 2005, Acamar Films is a London-based independent creative studio producing entertainment that serves the needs of young children, including the Emmy-winning international hit, ‘Bing’.
The reputation of Acamar’s team speaks for itself, led by Mikael Shields, known for identifying, developing and producing successful animated franchises, including the Oscar-winning, ‘Wallace & Gromit’, and Bafta-nominated 'Pingu'. The company is internationally renowned following a partnership with Prime Video, as ‘Bing’ can now be consumed in 130 territories worldwide, and is shown in USA and Canada following its partnering with Spotlight Licensing.
After recent funding, led by Wealth Club, and hiring of a new Director of Communications, Acamar are investing efforts and money into introducing ‘Bing’ to a greater number of audiences across new markets, including Japan and China.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Camden Town, London, UK
Leadership
Mikael Shields
(CEO)Previously served as CEO for Ealing Family Entertainment and Pearson Television. Experience as Managing Director for Atom Films, Atomshockwave.com, EVA Entertainment, and Head of Business Development for BBC Children's International.
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