Senior Analyst of Marketing, Wayfair
+ performance-based incentives
A global online homeware marketplace
Be an early applicant
A global online homeware marketplace
1001+ employees
Be an early applicant
+ performance-based incentives
1001+ employees
Company mission
To help everyone, anywhere create their feeling of home.
Role
Who you are
- This role is perfect for a data-driven professional with strong analytical and technical skills, capable of executing and optimizing large-scale campaigns to drive growth
- The ideal candidate has experience with bidding and targeting strategies, audience segmentation, and attribution modeling while understanding the changing privacy and measurement landscape
- 3+ years of experience in paid social, digital marketing, or performance marketing
- Strong analytical and technical skills, with experience in Excel (advanced), SQL, Looker, Tableau; Python and/or R are strong plus
- Hands-on experience managing campaigns on Meta, Pinterest, TikTok, Google, Bing, Awin, Metapik or CJ
- Deep understanding of bidding strategies, audience segmentation, and A/B testing methodologies
- Experience with conversion rate optimization, attribution modeling, and marketing automation
- Expertise in the evolving privacy and measurement landscape, including iOS ATT, first-party data and server-side tracking
- Strong stakeholder management skills, with the ability to influence and collaborate cross-functionally
- Highly organized, detail-oriented, and thrives in a fast-paced environment
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred)
What the job involves
- We are looking for a Senior Analyst in one of our Marketing teams (Paid Social, Paid Search, Affiliate Marketing), with 3+ years of experience to manage and optimize marketing campaigns across key platforms, ensuring alignment with business goals
- You will work closely with internal teams (Martech, Data Science, Engineering, and Creative) as well as key external platform partners to enhance performance, improve automation, and drive efficiency
- Execute and optimize paid media campaigns across various paid social, search or affiliate marketing platforms to ensure performance aligns with business objectives
- Analyze performance data, build reports, and generate insights to enhance efficiency and profitability
- Manage audience segmentation, bidding strategies, and A/B testing to drive incremental revenue growth
- Collaborate with Creative and Brand teams to test and optimize ad creatives, messaging, and landing page experiences
- Work with Martech and Data Science teams to improve automation, tracking, and attribution models
- Stay ahead of industry trends by testing new platform features, ad formats, and bidding strategies
- Build strong relationships with external platform partners to ensure best practices and innovation in campaign execution
Salary benchmarks
Our take
Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.
Renowned for its extensive product range and comprehensive service offerings, Wayfair distinguishes itself by providing an end-to-end customer experience, from browsing to doorstep delivery. Despite its prominence, the company faces profitability challenges attributed largely to expansion expenses. Nonetheless, its solid presence in the competitive online homeware sector solidifies its position as a key contender.
With ambitious global expansion plans, Wayfair remains committed to maintaining its leadership in the industry. As it aspires to become the ultimate destination for all home needs, its more recent ventures into physical retail represent significant strides toward this overarching goal.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Company values
- Relentless Customer Focus: Delivering an exceptional customer experience drives everything we do. We invest in understanding our customers and partners. We are all in customer service
- Deliver Rsults With Agility: We prioritize work that drives long-term value. We execute with urgency, learn from failure, and nimbly pivot. The outcomes of our efforts are impactful, measurable results
- Use Good Judgement: We are bold and confident, never reckless. We make reasoned, calculated decisions based on data, critical thinking, and pattern recognition
- Build the Best Team: We lead by setting the bar high, articulating clear goals, and diving deep. We hire, develop, and leverage only the best. Our leaders continually reevaluate and strengthen their teams and do not shy away from hard decisions. We expect and demonstrate excellence
- Collaborate Effectively: We invest in cross-functional global partnerships that maximize impact and minimize duplication. We prize collaboration in all interactions – with our teammates, stakeholders, and suppliers. We disagree, align, and commit. Effectiveness and efficiency in collaboration are required.
- Respect Others: We earn and show respect, treating our teammates and partners with empathy and inclusion. We presume good intent while prioritizing impact. We balance confidence and candor with humility and kindness.
- Be an Owner: We are Wayfair first. We act on what’s best for the company, ahead of team or individual goals. We spend every dollar as if it is our own. We take pride in Wayfair’s success while planning the next win. We always think long-term
- Innovate & Improve: We are not limited by precedent. We boldly challenge the norm. We continually identify opportunities to innovate, improve, and simplify. We value incremental improvements, but we also look for game-changing breakthroughs.
- Adapt & Grow: We value adaptability and self-reflection. We find opportunity in every change, experience, and mistake. We are committed to continuous self-improvement.
Company HQ
Prudential / St. Botolph, Boston, MA
Articles
Leadership
Niraj Shah
(Co-Founder & CEO)Studied Engineering at Cornell University before co-founding Spinners, a Boston-based IT services company. Previously acted as Entrepreneur in Residence for Greylock and has served as CEO of Wayfair since co-founding the company in 2002.
Steven Conine
(Co-Founder)Co-founded Spinners before working for Operations at iXL. Conine also co-founded Pillar VC in 2016.
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