Social Media Manager, Aviva
Paternity Cover FTC to April 2025
£55k
Plus bonus opportunity up to 10%. Plus Matching Share Plan
Insurance, wealth and retirement business
Job no longer available
Insurance, wealth and retirement business
1001+ employees
Job no longer available
£55k
Plus bonus opportunity up to 10%. Plus Matching Share Plan
1001+ employees
Company mission
To be with people when it really matters, throughout their lives.
Role
Who you are
- Significant experience proactively managing, optimising and creating organic social content working with platform partners, creative agencies, and media agencies to deliver best practice, including upskilling wider team members
- Experience owning social media content calendars, creating social first content that aligns to business priorities, consumer awareness days, trends and evergreen opportunities
- Ability to lead asset creation processes and campaigns, working closely with agency partners and in-house creative teams to ensure key timings and deliverables are met; including coordinating with different stakeholders to move content through creative review and sign-off/approval processes
- Experience creating performance, trends and competitor insight reports for wider business stakeholders to drive channel activity and future investment – experience working with Sprinklr is a bonus
- Experience supporting wider social media strategy development including influencer and brand ambassador programmes, with the ability to translate business objectives and insights into relevant channel activity to drive engagement and audience growth
What the job involves
- The Marketing Centres of Excellence (CoE) has been formed with the aim of building outstanding capabilities across key marketing subject areas, from planning through to constantly evolving digital marketing channels
- It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy
- The Marketing CoE sits alongside similar Data and Digital CoE’s, supporting our Go to Market (GTM) teams as they translate business objectives into practical customer centric campaigns, communications, and experiences
- The Marketing CoE is made up of 5 specialist teams - Marketing Strategy, Reporting and Planning; CRM, Content and Creative; Digital Marketing and Paid Media; Customer Insight and Research; the team lead on all marketing activity
- As a part of the Digital Marketing and Paid Media Team, we have a fantastic opportunity for a proven customer focused social media expert with experience across multiple platforms to join us as a Social Media Manager reporting into the Social Media Lead, looking after our customer social channels (Instagram, Facebook, TikTok, YouTube and X)
- You’ll lead on our organic social content and community management to drive channel growth while supporting our direct to consumer go-to-market teams with relevant content and campaigns; across our products, propositions, and services (including Car, Home, Travel, Life and Health insurance; Direct Wealth; Pensions; Savings and Retirement products)
- You’ll partner with marketing colleagues to develop an integrated approach to customer programs and campaigns that support cross-channel experiences; and lead on our organic social media performance reporting– including sharing of insights and listening with stakeholders
- We’re looking for a high performing individual, with a can-do attitude to make an impact, with the ability to coach and mentor the wider Social Media team on best practice content, creative and campaigns
- You’ll also work closely with the Paid Social Media Manager to ensure we take a holistic approach to our social media presence and have direct line management of a Social Media Executive
Salary benchmarks
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Amanda Blanc
(Group CEO)Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.
Share this job
View 1 more job at Aviva