SEO & Web Marketing Manager, BlueVine
$86.7-104k
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
Accessible and modern financial services
Be an early applicant
Accessible and modern financial services
501-1000 employees
Be an early applicant
$86.7-104k
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus
Office located in Jersey City, NJ
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- Bringing a deep understanding of SEO best practices, project management, UX principles, and testing methodologies, you will oversee the structure and strategy of our site to deliver engaging and impactful digital experiences that align with our business objectives
- Proficiency in Google Analytics and web reporting will be essential for tracking performance, identifying trends, and driving data-informed decisions to continually optimize the site
- 5+ years in SEO, web content management, CRO, UX Design or a related role
- Strong project management skills with a proven ability to manage complex, cross-functional initiatives from concept to completion
- Proven track record with SEO optimization, including keyword research, on-page best practices, and backlink strategies to improve search rankings and drive organic growth
- Proficiency with SEO tools such as Google Search Console, SEMrush, and Ahrefs
- Proficiency in Google Analytics and other reporting tools, with the ability to track metrics, analyze trends, and deliver data-driven recommendations
- Proficiency with project management tools such as JIRA, including creating and managing tickets, prioritizing tasks, and tracking progress effectively
- Familiarity with A/B testing platforms (e.g., Optimizely, VWO) and methodologies to drive continuous improvement
- Ability to provide actionable UX recommendations and govern site strategy effectively
- Demonstrated ability to stay current with web technologies, trends, and best practices
- Strong interpersonal skills and a collaborative mindset, with the ability to influence and align stakeholders
- Exceptional written and verbal communication skills, capable of presenting insights and recommendations to various audiences
- Familiarity with CMS platforms, basic HTML/CSS, and web development processes
What the job involves
- We are seeking a SEO & Web Marketing Manager to join our dynamic marketing team and take ownership of optimizing Bluevine's web channel
- In this role, you will lead the end-to-end management of site content updates, collaborating cross-functionally with marketing, product, copy, design, and web development teams to ensure timely and high-quality execution of initiatives
- You will play a pivotal role in crafting and implementing SEO strategies to drive organic growth and enhance online visibility for Bluevine’s financial products and services
- Additionally, you will focus on achieving conversion goals while maintaining a user-centered approach to deliver engaging, seamless, and effective web experiences
- Collaborate with SEO agencies and internal teams to develop and implement comprehensive SEO strategies, focusing on on-page optimization, keyword alignment, and technical enhancements to boost website rankings, increase organic traffic, and drive measurable business outcomes
- Stay current with search engine algorithm updates, industry trends, and emerging SEO best practices to ensure continuous optimization and improvement
- Direct off-page SEO initiatives, including outreach and link-building campaigns, to improve domain authority and referral traffic
- Author long term strategies that allow Bluevine to increase reach and authority generative AI search results
- Manage and execute site content updates, coordinating with product, copy, design, and development teams to bring new products and features to market
- Act as a central project manager for web updates, ensuring all deliverables are prioritized and aligned with organizational goals
- Oversee the structure and strategy of the site, ensuring an intuitive and effective user journey
- Identify opportunities for A/B testing, set up experiments, and analyze results to drive continuous improvement in conversion rates
- Analyze website traffic data and provide recommendations for site updates, leveraging UX best practices to enhance engagement
- Leverage Google Analytics and other web analytics tools to monitor site performance, traffic, and user behavior
- Generate and interpret web reporting to provide actionable insights that inform content strategy, UX enhancements, and overall web performance improvements
Our take
Founded in 2013, BlueVine offers a suite of banking services for small and medium businesses (SMBs). BlueVine began as a small business lender, and have since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, BlueVine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
In 2021 BlueVine appointed Steve Allocca (PayPal, LendingClub, Wells Fargo) as COO. As a small business owner himself, and having worked on SMB-oriented projects at PayPal, his appointment is a smart move as BlueVine moves to net the flurry of new SMBs opening. The company is currently focused on developing its financing products and increasing the range of services available to its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company values
- Lead with Integrity - We continuously strive to earn the trust of our customers, partners, and team members
- Operate as Owners - We hold ourselves accountable and take ownership of our responsibilities and actions
- Push Boundaries - We think big—pushing ourselves and our customers to break new ground and reach new heights
- Grow Together - We create opportunities for all, believing that everyone deserves a fair shot at success
Company HQ
Centennial, Redwood City, CA
Articles
Leadership
Eyal Lifshitz
(CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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