Senior Director of Creative Strategy, SharkNinja
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- This role requires a deep understanding of market trends, consumer behavior, and brand positioning, as well as exceptional leadership and communication skills to inspire and guide cross-functional teams
- Bachelor's degree in Marketing, Communications, Design, or related field; Master's degree preferred
- 10+ years of relevant work experience
- Proven track record of success in a senior creative leadership role, ideally within a fast-paced, dynamic environment
- Deep expertise in branding, design, and marketing strategy, with a strong portfolio showcasing creative achievements
- Exceptional strategic thinking, analytical skills, and business acumen
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and inspire others
- Strong leadership skills, with a track record of building and motivating high-performing teams
- Proficiency in relevant software tools and platforms, such as Adobe Creative Suite, Google Analytics, and project management systems
What the job involves
- As the Senior Director, Creative Strategy for SharkNinja, you will be responsible for leading and inspiring a diverse team of creatives across various regions to develop innovative and effective marketing campaigns, branding strategies, and design concepts that align with the company's Outrageously Extraordinary mindset and resonate with the target audience on a global scale
- The Senior Director of Creative Strategy is a key leadership position responsible for driving the strategic direction of the company's brand identity, marketing initiatives, and overall creative output and is the key leader in SharkNinja’s New York City office
- Develop and implement comprehensive creative strategies aligned with the company's overarching goals and objectives
- Conduct in-depth market research, competitor analysis, and consumer insights to identify opportunities for innovation and differentiation allowing for clear creative differentiation / white-space
- Collaborate with senior executives to define the brand's positioning, messaging, and visual identity
- Provide visionary strategic leadership to the creative team, fostering a culture of excellence, collaboration, and innovation through strategy
- Set clear strategic creative direction and standards, ensuring consistency and alignment across all brand touchpoints. Ensure the creative strategy ladders up throughout the brand journey
- Mentor and develop team members, empowering them to reach their full potential and contribute to the company's success
- Lead the development and evolution of the strategic brand identity, ensuring it resonates with target audiences and reflects the company's values and mission
- Partner with the Global Creative director to ensure creation of compelling brand assets, including logos, packaging, advertising campaigns, and digital content
- Partner with cross-functional teams, including marketing, product development, and sales, to ensure brand consistency and coherence across all channels
- Develop and help execute integrated marketing campaigns that drive brand awareness, engagement, and customer acquisition
- Collaborate with internal and external stakeholders to define campaign objectives, messaging strategies, and KPIs
- Monitor campaign performance and analyze data to optimize creative strategies and maximize ROI
- Uphold high standards of creative excellence, craftsmanship, and attention to detail in all projects and deliverables
- Champion a culture of experimentation and risk-taking, encouraging team members to push creative boundaries and explore new ideas
- Stay abreast of industry trends, emerging technologies, and best practices to inform creative strategy and drive continuous improvement
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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