Growth Marketing Associate, ThredUp
$82-98k
+ Eligible for discretionary restricted stock unit awards + Employee Stock Purchase Plan
More information about location
3+ days a week in office (Oakland, CA )
Fashion resale platform
Job no longer available
Fashion resale platform
1001+ employees
Job no longer available
$82-98k
+ Eligible for discretionary restricted stock unit awards + Employee Stock Purchase Plan
More information about location
3+ days a week in office (Oakland, CA )
1001+ employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- 2+ years of hands-on work experience with managing Meta (Facebook/Instagram) paid social campaigns
- 2+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
- Familiarity with Pinterest and TikTok paid social platforms is a plus
- Versatile and able to work in a fast-paced environment
- Strong written and verbal communication skills
- Strong analytical skills with the ability to interpret data and make strategic, data-backed decisions
- Deep experience with A/B testing frameworks and an enthusiasm for experimentation
- Self-starter with a proactive and resourceful mindset, comfortable with both strategic planning and tactical execution
- Strong creative intuition and ability to work with creative teams to develop effective assets
- BA/BS degree in Marketing, Business, Analytics, or related quantitative fields
What the job involves
- ThredUp is seeking a talented Growth Marketing Associate to join our Growth Marketing team as we continue to scale customer acquisition through paid social channels
- The ideal candidate will bring hands-on experience with Meta (Facebook/Instagram) campaigns
- This person is analytical, detail-oriented, creative, and thrives in a performance-driven environment
- They are a critical thinker who loves experimenting with new strategies, optimizing campaigns, and driving measurable results
- They have a passion for the secondhand space, sustainability, and using marketing as a lever for positive impact
- Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp
- Success in this role requires creativity, strategic thinking, and close collaboration across teams
- This role is highly cross-functional, working with Creative, Product, Analytics, and Finance teams to develop integrated campaigns that resonate with customers and drive growth
- Plan, execute, and manage large-scale paid social campaigns on Meta with a focus on driving customer acquisition
- Develop and implement test-and-learn strategies, including A/B testing creative, targeting, and messaging to improve campaign efficiency
- Optimize paid social campaigns daily through bid, budget, audience, and creative refinements to hit performance KPIs
- Analyze campaign performance data to extract actionable insights, build comprehensive reports, and make strategic recommendations around best practices and key learnings to optimize channel performance
- Leverage expertise in Meta Product Catalog Ads to drive efficient conversion (bonus: experience managing campaigns that feature large SKU assortments or complex e-commerce catalogs)
- Explore and expand into additional paid social channels like Pinterest and TikTok to diversify acquisition efforts
- Collaborate cross-functionally with Creative, Analytics, Product, Engineering, and Finance teams to ensure campaign alignment and integration
- Work closely with platform partners to stay up-to-date on emerging trends, features, and optimization strategies across social platforms
- Analyze performance data and synthesize insights to inform growth strategies, creative direction, and channel scaling
- Participate in broader growth marketing initiatives and contribute strategic recommendations for continuous improvement across paid media channels
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access and find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has, however, struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry, causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity. Analysts expect it to weather the current conditions in good form.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company HQ
Old Oakland, Oakland, CA
Leadership
James Reinhart
(Founder & CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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