Product Specialist, Holded

Holded is gunning to become one of the biggest players in the ERP space. In a nutshell, its software product gives small businesses access to ERP-style planning across invoicing, accounting, sales, project management, inventory management, and HR, in one dashboard. By targeting smaller businesses as their primary consumer base, Holded is banking on a potential market that's been left behind by traditional ERP platforms, which have only really been available to large enterprises.

Following major funding in 2021, Holded's focus turned to expanding its product and team. In the long run, its acquisition by Visma will allow it to benefit from Visma's international experience, which will be a huge boost to both product development and future opportunities for international expansion.