Paid Media Specialist, Phorest
Lead Generation
More information about location
Salon management solution
Be an early applicant
Salon management solution
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To empower and inspire salon, spa and clinic owners to grow fantastic businesses while attracting and delighting loyal clients and talented staff.
Role
Who you are
- You have 3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation
- You possess expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn), along with experience in channels such as Reddit, Capterra, and StackAdapt
- You are highly skilled in web analytics (Google Analytics) with a strong focus on attribution and data accuracy
- You have a strong analytical mindset and can turn performance data into actionable insights and recommendations
- You are a strong communicator who can translate complex data into clear, concise, action-oriented recommendations for senior stakeholders
- You demonstrate commercial ownership and take a proactive approach to solving performance issues and identifying growth opportunities
- You can work autonomously in complex environments, troubleshoot tracking issues, and optimise campaigns under performance pressure
- You are eager to learn new platforms and continuously adapt strategies based on performance data
- You are interested in AI-driven ways of working and are willing to adopt new technologies; familiarity with Claude, ChatGPT, or similar tools is preferred
- If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch
What the job involves
- As a Paid Media Specialist, you will be the hands-on engine behind our global paid media strategy. While this role sits within the global Sales & Marketing team, you will work in close day-to-day collaboration with the North America regional team, while remaining flexible to support other regions
- Your mission is to play a pivotal role in accelerating Phorest’s next phase of growth. Joining a fast-growing, dynamic company, you will create, execute, and optimise high-impact digital acquisition campaigns across key channels such as Google Ads, Meta, LinkedIn, Reddit, TikTok & StackAdapt to drive momentum across hair, beauty, and medical aesthetics
- This is a key hire that we expect to make a meaningful contribution to our future growth. You’ll achieve this by creating, executing, and continually optimising campaigns across bidding, targeting, and performance analysis, using data-driven insights to maximise ROI and help deliver Phorest’s ambitious growth objectives
- Lead the day-to-day monitoring, optimisation, and performance of multi-channel PPC and Paid Social campaigns to achieve lead volume and CPA targets
- Build and scale dedicated performance marketing campaigns for our fast-growing med spa segment, developing new acquisition strategies and campaign structures to drive growth in this high-potential market
- Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximise lead volume, efficiency, and ROI
- Design and execute rigorous tests across ad copy, creative, audiences, and landing pages to continuously improve performance
- Conduct research and audience analysis to reach our core premium salon and med spa markets
- Stay ahead of algorithm changes, new ad formats, and platform policy updates to maintain and improve performance
- Prepare and present weekly and monthly reports that clearly explain performance against targets, key drivers, recommended actions, and expected outcomes
- Proactively identify underperformance and recommend recovery plans, including budget reallocations, testing opportunities, and cross-functional improvements
- Work directly with regional marketing leads to review performance, communicate budget pacing, and provide proactive insights to support decision-making
- Partner with Content, Creative, Web, and Sales teams to ensure messaging, landing pages, and campaign assets are optimised for conversion
Our take
Annually, significant financial losses plague salons and health spas due to both no-show appointments and sluggish periods. Addressing this predicament head-on, Phorest emerges as the solution, providing salon proprietors with user-friendly marketing software.
Phorest's software allows salons to dispatch appointment reminders and promotional details to their clientele. This seemingly uncomplicated remedy remarkably curtails no-show deficits by an impressive 70% - an extremely valuable offering.
From its inception, Phorest has consistently evolved and broadened its platform, adding features for staffing management, inventory control and strategic marketing. It has also secured funding which has enabled it to confidently vie with international contenders like Zenoti and Booker on the global stage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2022
$12m
LATE VC
Jun 2018
$23m
GROWTH EQUITY VC
Total funding: $36.5m
Company benefits
- Your wellbeing is important to us - We provide private healthcare, and employee assistance program and a free online GP service (WebDoc)
- As part of our Financial Wellbeing, we provide an Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection
- We help you travel by providing a bike to work scheme as well as tax saver transport tickets
- We care for your family and provide Enhanced Maternity and Paternity benefits
- We grow our own timber! We provide a great learning environment including an extensive onboarding program
- Career development is important to us. We even have our own in-house Learning and Development/Business coach and many online resources including LinkedIn learning
- We don't believe in formal dress codes. We prefer causal things
Company HQ
North City, Dublin, Ireland
Leadership
Ronan Perceval
(Co-Founder & CEO)Previously worked in hair salons, and also co-founded Demonware.
Jamie Myerscough
(Co-Founder & Director)Previously served as Phorest's CEO and Sales Director. Is currently CEO of Educogym.
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