Senior Manager PR, Industry and Customer, Workday
$124.2-220.7k
Salary dependent on location.
Enterprise AI platform for managing HR and finance
Be an early applicant
Enterprise AI platform for managing HR and finance
1001+ employees
Be an early applicant
$124.2-220.7k
Salary dependent on location.
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- This is a role for someone who loves finding great stories - and finding new ways to tell them
- If you’re energized by storytelling, media relations, problem solving, and working with smart, curious people who deeply care about making an impact, this role was built for you
- This role requires demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution
- The ideal candidate will be a creative PR professional with real hustle, a sharp eye for news, who is proficient in the use of AI – someone who instinctively knows what will resonate and how to move fast when it matters
- You’re an excellent writer and self-starter who builds strong, trusted relationships with journalists, influencers, and other communications stakeholders, while seamlessly partnering with executives and marketing teams
- You’re just as comfortable setting PR strategy and shaping narratives as you are rolling up your sleeves to execute and land coverage
- 8-10+ years of public relations experience, preferably in enterprise software technology. Background in both in-house and agency is a plus
- Demonstrated experience in building and scaling strategic PR programs aimed at targeted vertical industries
- Strong experience working with business, trade, IT, and industry media outlets and reporters
- Established relationships with industry trade, tech, and business media
- Superb written and verbal communication skills
- Demonstrated project management expertise
- Strong command of AI tools and demonstrated experience in deploying them to strengthen storytelling
- Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives
- Experience creating content that reaches audiences across paid, earned, and owned channels
- Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment
- Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams
- Strategic thinking, problem solving, attention to detail, technical, and analytical skills
- Both agency and in-house experience are preferred
- Periodic travel is required
What the job involves
- As Senior PR Manager, you’ll build and lead industry and customer PR programs that showcase how Workday is making a real impact in the world. You’ll collaborate closely across teams, connect the dots, and bring fresh ideas to the table every day
- You’ll play a key role in shining a spotlight on the industries that matter most to us - healthcare, financial services, higher education, public sector, retail and hospitality, and beyond - showcasing the innovative, sometimes surprising, ways our customers are using Workday to reimagine how work gets done
- Shape and run external communications that show how Workday is transforming industries in the AI era and how customers are doing meaningful, innovative work with our products
- Build strong relationships with the media
- Develop strategies and supporting programs that drive positive coverage highlighting Workday’s product innovation and customer impact stories
- Partner with product marketing, industry marketing, and customer advocacy to develop narratives and messaging that can be applied across internal and external channels. This includes:
- Research into Workday’s product roadmap and working with key stakeholders to source industry-specific product news – both near and long term – that we want to drive awareness around
- Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work
- Leading media programs around Workday-owned and industry and customer events
- Work closely with customer PR teams to tell clear, engaging stories about how customers use Workday and the impact it has on their business
- Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities.. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, WOrkday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & Executive Chair)Annel began his career at Morgan Stanley as a Corporate Finance Analyst. He then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005, where he has served as the CEO ever since.
Carl Eschenbach
(CEO)Carl joined Workday in 2022 as Co-CEO, becoming CEO in 2024. He has also been a Partner at Sequoia Capital since 2016. Previously, he spent 14 years at VMware as President and COO and 3 years at Inktomi Corporation as the VP of North America Sales.
Peter Bailis
(CTO)Prior to joining Workday in 2025, People was a VP of Engineering at Google. He also previously founded Sisu Data, where he served as the CEO for over 5 years.
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