Account Based Marketing Specialist, Relex
More information about location
Supply chain & retail planning platform
Be an early applicant
Supply chain & retail planning platform
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To increase adaptability and efficiency in the consumer goods value chain
Role
Who you are
- Experience: 2 years of proven experience in B2B marketing, preferably within software/ SaaS
- Analytical: Undertake deep account research from multiple internal and external sources, and distill insights into a clear, joint vision between the account and RELEX
- Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
- Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating and influencing pipeline, challenging the status quo
- Creative Thinker: Create compelling messages tailored to the nuances of each account
- Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team
- Diligence: Manage multiple campaigns simultaneously, and continuously improve based on new insights. Deliver campaigns on time, and within budget
- Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing
Desirable
- Experience working with tools such as Salesforce, HubSpot, Salesloft, and 6sense
- Experience working within an international team
- Experience working with creative, content, and commercial teams
- Understanding of supply chain and retail planning
What the job involves
- We’re looking for a full-time Account-Based Marketing Specialist based in Eastern USA to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined North American segments
- You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 ABM campaigns that generate new pipeline, accelerate key deals or expand existing customer relationships
- Plan and execute multi-channel 1:1 ABM campaigns for key target accounts
- Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
- Support the development of our global ABM program that aims to expand the reach and engagement within strategically important retail and consumer brands
- Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
- Act as the internal spokesperson for effective account-based marketing and sales at RELEX
Our take
Relex offers a software platform deployed by retailers to help decide which products to buy and when. By leveraging AI-driven demand forecasts, and by automating retail supply chains, grocers are empowered to meet consumer demand whilst reducing food waste.
Retail food waste accounts for a good chunk of the millions of tonnes of food wasted each year, contributing a significant amount to global greenhouse gas emissions. With Relex, retailers can greatly reduce their own impact to this problem - which is becoming increasingly attractive in the wake of accelerating environmental concerns.
Boasting a valuation in the billions, and serving renowned clientele such as Lidl, Marks & Spencers and WHSmith, it is clear that Relex has found its place in the market. The company has been investing in refining its product so it can better meet retailers’ changing supply chain needs, including with the addition of AI tool Relex-GPT which makes client operations even more efficient.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$565.1m
GROWTH EQUITY VC
Feb 2019
$200m
GROWTH EQUITY VC
Total funding: $799.4m
Company benefits
- Hybrid, office and fully remote options (hybrid and office as standard)
- Health Insurance, Occupational Health Services and Employee Assistance Programme
- Modern offices with free snacks, drinks and a warm welcome for dogs
- Two paid charity days every year for volunteering
- An annual bonus
- Two paid team days every year
Company HQ
Pasila, Helsinki, Uusimaa
Leadership
Johanna Småros
(Co-Founder & Chief Sustainability Officer)Formerly worked as both Director and CMO for the company. Before this, spent nearly 7 years at Helsinki University of Technology as a Researcher.
Michael Falck
(Co-Founder)Formerly acted as President of the North America branch of Relex. Has experience in Research at both Helsinki University of Technology and Eindhoven University of Technology.
Mikko Kärkkäinen
(Co-Founder & CEO)Previously acted as Project Manager for Helsinki University of Technology and as a Supply Chain Consultant for Sedecon Consulting.
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