Demand Generation Manager, Rencore
Cloud collaboration governance SaaS provider
Job no longer available
Cloud collaboration governance SaaS provider
21-100 employees
Job no longer available
21-100 employees
Company mission
To develop tools that help customers to easily identify, manage and mitigate the risks of uncontrolled cloud growth by providing invaluable insights, advice, and empowering them to act.
Role
Who you are
- You are a builder and an operator - someone who thinks strategically but executes hands-on
- You turn complex ideas into clear, high-impact messaging
- You build campaigns that generate real pipeline, not just awareness
- You are data-driven and own performance metrics with confidence
- You move fast, prioritize well, and take full ownership of outcomes
- 3-5 years in demand generation and acquisition marketing with demonstrable results
- Proven track record managing cross-channel campaigns with an emphasis on digital (SEO, Social, Paid, Events, Content) and analyst thought leadership that delivers measurable pipeline growth
- Hands-on expertise with AI tooling, automation, and HubSpot
- Strong analytical skills and comfort with reporting, dashboards, and attribution models
- Ability to balance attention to detail with big-picture thinking
- A collaborative, problem-solving mindset
What the job involves
- As Demand Generation Manager, you will design and execute high-impact campaigns, build our account-based marketing (ABM) approach, and accelerate pipeline creation to meet ambitious growth targets
- You will turn analyst insights and content into a measurable demand engine, positioning Rencore as the leading voice in AI governance while directly driving commercial outcomes
- AI tools are expected across every dimension of this role as standard practice
- Design and execute integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities
- Own the ABM strategy, tailoring programs to target verticals and priority accounts
- Drive pipeline progression across funnel stages in close partnership with Sales
- Pilot and scale demand generation tactics using AI, data, experimentation, and emerging channels
- Lead content marketing strategy and execution to build a digital footprint that drives brand awareness, thought leadership, and lead generation
- Align with Sales to ensure leads convert, reducing friction and wasted effort
- AI first approach to all aspects of campaigns from planning to execution and reporting
- Bring new ideas, tactics, and tools that strengthen marketing impact
- Stay agile, balancing short-term demand with long-term brand credibility
- Collaborate cross-functionally to connect marketing initiatives to overall business outcomes
- Own the thought leadership content calendar - commissioning, writing, editing, and distributing content across formats and channels
- Plan and execute 4-6 major integrated campaigns per year alongside an always-on demand generation program
- Use AI tools throughout campaign work to maximize output and reduce manual overhead
- Manage campaign budgets across paid, owned, and earned channels
- Partner with Sales to ensure tight MQL handoff and feedback loops
- Run post-campaign analysis and present findings to the leadership team
- Monitor the competitive and analyst landscape and bring forward content opportunities
- Support event strategy including Microsoft Ignite, Copilot community events, and Rencore-hosted webinars
Our take
Rencore is a software company that specializes in providing solutions for controlling cloud collaboration technologies. With a particular focus on Microsoft 365 and SharePoint, its software offerings assist businesses in managing and governing their cloud-based collaboration platforms effectively.
The range of software products provided by Rencore addresses various challenges associated with cloud collaboration. By leveraging these solutions, organizations can govern their platforms, gain visibility into usage and security, streamline migration processes, and ensure the integrity of their customization and code.
Rencore's success in providing award-winning solutions has attracted the support of numerous investors. The company is investing in scaling its product offerings and expanding its reach to SMBs and enterprises around the globe. Rencore is also focused on growing its team and establishing a strong partner distribution channel to further enhance its presence in the market.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Nov 2025
$4m
SERIES A
Sep 2023
$8m
SERIES A
Total funding: $19.3m
Company benefits
- Work from anywhere: Whether remote or from our modern office in the heart of Munich – rooftop terrace included
- Flexible work hours: We respect and promote your individual work-life balance by offering flexible work hours
- Professional development budget: We help facilitate and support your growth and development
- Choice of equipment: You can choose between a Microsoft or Apple laptop
- Workation: Work up to 180 days abroad (within -/+1 CET)
- Well-being support: We continuously offer initiatives to promote your well-being and resilience
- Recruiting referral bonuses: Successfully refer a new team member and snag some cash for yourself
- Enjoy your birthday off: All employees are eligible to take their birthday off as paid leave
Company HQ
Ludwigsvorstadt-Isarvorstadt, Munich, Germany
Leadership
Matthias Einig
(Co-Founder & CEO)Previously worked as a Consultant at Rücker + Schindele Beratende Ingenieure and Steria. They are also an experienced conference/summit organiser having worked with SP24, Sharepoint Saturday Stockholm/Munich and the European Collaboration Summit.
Torsten Mandelkow
(Co-Founder)Previously worked as a Senior Consultant at TRIA IT and as a Principal Consultant at Steria. Also worked as an Application Development Manager at Microsoft.
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