Head of Digital Experience, Wpromote
$170-200k
+ Annual performance bonus
More information about location
Digital marketing firm specializing in customer acquisition
Be an early applicant
Digital marketing firm specializing in customer acquisition
501-1000 employees
Be an early applicant
$170-200k
+ Annual performance bonus
More information about location
501-1000 employees
Company mission
To drive transformational growth for brands who Think Like A Challenger.
Role
Who you are
- We’re looking for a systems-minded builder — someone with deep roots in development, architecture, and web operations — who can elevate our technical standards, drive scalable processes, and connect digital experience work directly to performance outcomes
- 8+ years of experience in web development, digital experience, or technical delivery roles within an Agency environment
- 4+ years leading engineering or digital experience teams
- Strong technical background in development and systems architecture (not purely sales or client-facing leadership)
- Hands-on experience with CMS platforms such as WordPress, Shopify, Salesforce, Magento, or similar
- Deep understanding of website performance, CRO, and experimentation frameworks
- Experience managing distributed or nearshore development teams
- Strong knowledge of HTML, CSS, JavaScript, and modern web development practices
- Familiarity with SEO and paid media integrations within web builds
- Experience creating scalable systems, processes, and QA standards across teams
- Demonstrated ability to think in systems and connect technical delivery to business outcomes
- Comfort serving as a senior escalation point on complex technical accounts
- Strong operational leadership skills, including resource planning and delivery oversight
- Excellent communication skills with the ability to translate technical complexity into clear business impact
- Bachelor’s degree in Computer Science, Engineering, or related field (or equivalent practical experience)
What the job involves
- Wpromote is targeting a forward-thinking Head of Digital Experience to lead and scale our website, CRO, and technical account management capabilities
- This role sits at the intersection of engineering, performance, and customer experience, overseeing the team responsible for designing, building, optimizing, and maintaining high-performing digital experiences for our clients
- Reporting to the SVP, Earned & Owned Media, this leader will manage a team of digital experience professionals and oversee nearshore development partners
- This is a leadership role for someone who thrives on improving systems, strengthening engineering rigor, and raising the bar on how digital experiences contribute to measurable growth
- Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management
- Overseeing nearshore development contractors to ensure quality, scalability, and efficiency
- Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients
- Establishing clear delivery standards and quality benchmarks across engagements
- Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan
- Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.)
- Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery
- Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution
- Building scalable workflows, QA processes, and documentation standards across internal and external teams
- Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies
- Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria
- Acting as the senior technical escalation point for complex client engagements
- Ensuring delivery excellence across timelines, budgets, and performance expectations
- Formalizing post-launch performance reviews that connect experience decisions to business outcomes
- Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies
- Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery
- Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team
- Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches
Our take
Digital marketing campaigns are essential for scaling a business and acquiring new customers. Modern campaigns favour the use of proprietary data, but the siloed nature of existing marketing firms presents limitations, with strategies focusing too heavily on blindly meeting KPIs as opposed to providing accurate and optimised data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Wpromote has made strategic acquisitions and been recognised as an innovator in the space, as well as gathering investment that it is using to accelerate growth and expand its offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company HQ
El Segundo, CA
Leadership
Michael Mothner
(Founder & Board Member)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Andrea Bendzick
(CEO)Previously CEO and President at Astreya, where they were also COO and CFO in prior years. Also worked at NTT Data Americas as CFO and SVP of Global Operations and Transformation.
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