Product Marketing Manager, Squarespace
Squarespace Domains
$105.5-170.2k
+ Equity
Website builder and ecommerce platform
Job no longer available
Website builder and ecommerce platform
1001+ employees
Job no longer available
$105.5-170.2k
+ Equity
1001+ employees
Company mission
To help people with creative ideas stand out and succeed.
Role
Who you are
- 5+ years of experience in product marketing, within the technology or SaaS industry
- Experience launching and promoting new products or features
- Comprehensive understanding of digital marketing channels, including content marketing, social media, email marketing, and paid advertising
- Knowledge of the web hosting and domain registration landscape, including current trends and competitive analysis
- Passion to empower creators and entrepreneurs to build their online presence
- Experience working with website builders or content management systems
- Experience managing product documentation and collateral
- Passion for design and user experience
What the job involves
- As Squarespace Domains Product Marketing Manager, you'll play a critical role in the launch and promotion of new features within our domain registration and management platform
- You'll own the voice of the product, crafting messaging that resonates with our target audiences and increases adoption
- Collaborating with different teams, you'll ensure our new features are used to their full potential
- You'll work hybrid in our New York City headquarters and report directly to the Associate Director of Product Marketing (Consumer Products)
- Develop and implement go-to-market strategies for new Squarespace Domains features. This includes defining target audiences and positioning, creating messaging, and developing integrated launch plans across owned, earned, and paid channels
- Collaborate with the Product team to understand new features and develop marketing materials. You'll translate technical specifications into easily digestible stories that highlight the value proposition for our customers
- Oversee the creation and execution of GTM/launch campaigns, including website updates, blog posts, social media content, email marketing, and press releases. You'll measure the success of these campaigns (in partnership with the Marketing Analytics team) and optimizing them for maximum impact
- Manage the ongoing promotion of new features through customer education initiatives. You'll ensure users are aware of and empowered to use the full potential of new features
- Collaborate with the Market Research and Customer Insights team to conduct market research and competitive analysis to inform product roadmap and marketing strategies. You'll stay ahead of industry trends and identify opportunities to differentiate Squarespace Domains from the competition
- You'll craft messaging for both technical and non-technical audiences. You'll also track and interpret marketing data
- Partner with other marketing teams and the creative team on different initiatives and campaigns. This includes collaborating on integrated product launches and brand awareness efforts
- Work with our internationally-focused marketing partners to advocate for locally relevant product updates to give customers around the world the best possible experience
Our take
Chances are you have already landed on a website developed using Squarespace. Millions of small businesses, entrepreneurs, creatives, and professionals have used the company's suite of products manage their projects and businesses through websites, domains, e-commerce, marketing tools and scheduling.
Thanks to its ability to allow anybody to build a website without any coding knowledge, Squarespace has positioned itself as an industry leader, despite fierce competition from the likes of WordPress and Shopify, who are both larger businesses on paper.
Since its creation in a dorm room in 2003, Squarespace launched a direct-listing on the New York Stock Exchange in May 2021 with a valuation of $6.8 billion, though this has dropped to $4.8 billion in the proceeding few years. Nevertheless, Squarespace has expanded to offer a wide range of tools that go beyond simple website production. The company remains focused on further developing new capabilities, all whilst maintaining its overall goal of simplicity.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2021
$300m
GROWTH EQUITY VC
Jul 2019
$0.1m
GRANT
Total funding: $378.8m
Company benefits
- 100% health, dental and vision coverage for you and your dependents
- Up to 20 weeks of paid family leave
- Fertility & adoption benefits
- 401k match
- Flexible PTO
- Mental health coverage, including free access to Talkspace, Headspace, and Ginger
- Equity plan for all employees
- Donation match
Company HQ
Hudson Square, New York, NY
Leadership
Anthony Casalena
(CEO)Studied Computer Science at University of Maryland. Founded Squarespace in 2003 and has served as CEO since its inception. Remains actively involved in the engineering, design, and product teams within the organization.
Salary benchmarks
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