Associate Brand Manager, Crunchyroll
$71.8-89.7k
Offers performance bonus earning potential, paid annually
3+ days a week in office
Streaming service for anime and manga
Job no longer available
Streaming service for anime and manga
1001+ employees
Job no longer available
$71.8-89.7k
Offers performance bonus earning potential, paid annually
3+ days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 2+ years of professional work experience
- 1+ years of partnership management and cross-departmental experience
- Experience working in the IP and licensing industry
- Experience working in marketing or experience supporting marketing teams
- Experience managing projects from end-to-end
- Experience working with global partners, including understanding Japanese business culture
- Experience optimizing workflows
- Some Japanese (reading/writing/speaking) experience communicating with Japanese partners
- You are willing to travel to support events 2-3x a year
- Are excited about Japanese anime and pop culture
- Bachelor's degree
What the job involves
- The Associate Brand Manager enables IPs and Licensors to succeed in our streaming and other omnichannel experiences
- You will be an essential partner between our Licensors and teams to promote and deliver marketing collaborations and events
- Know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy
- Be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them
- Oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors
- Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions
- Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis
- Support the Brand Management team with several administrative and operational responsibilities and daily operations
- Support Digital Manga projects, such as communicating with publishers and working with the GTM team
- As an Associate Brand Manager, you will report to the Director, Partner Relations and Content Marketing
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. This move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivalled library of anime content, boasting over 44,000 episodes, attracting over 21M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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