Retention Marketing Manager, Bombas
Lifecycle
$96-115k
Comfort-focused apparel brand & clothing donation
Job no longer available
Comfort-focused apparel brand & clothing donation
201-500 employees
Job no longer available
$96-115k
201-500 employees
Company mission
Bomba's mission since day one has been to help those experiencing homelessness. That’s why for every item purchased, it donates an item of clothing.
Role
Who you are
- This role requires a deep understanding of customer behavior, segmentation strategies, and the ability to collaborate effectively with cross-functional teams to enhance technical capabilities within our email program
- The ideal candidate has +5 years of lifecycle strategy and hands-on journey building experience
- Candidates should have a passion for marketing automation, problem solving, and working cross-functionally
- Highly organized with the ability to manage multiple projects and priorities simultaneously
- Excellent communication and collaboration skills, with the ability to work effectively across teams
- A team player who is willing and happy to help
- Belief in our mission and understand the importance of giving-back
- Inquisitive, love to learn, embrace failure, and never give up
- Comfortable working in an open office environment while staying focused
- Minimum of 5+ years relevant experience in CRM, with a proven track record of driving customer engagement and retention
- Strong analytical skills and the ability to interpret and act on data insights
- Hands-on experience with building out customer journeys in CRM platforms, Braze (Email) and Attentive (SMS) preferred
- Historical track record of integrating with data personalization partners (Simon Data, Movable Ink, etc)
- Confidence with leveraging data visualizations tools (Looker, Tableau) is a plus
- End-to-end understanding of automated campaigns (e.g. data infrastructure, targeting logic, campaign creation)
- Proven ability to lead end-to-end creative briefing for email automations
What the job involves
- As Retention Marketing Manager, Lifecycle, you will be the expert in analyzing customer data and driving growth throughout each lifecycle stage of a Bombas customer
- Reporting directly to our Director of Retention, you will own automated customer journey campaigns across various channels and customer segments, with the goal of improving Repeat Rates and LTR
- Analyze customer data to identify trends, preferences, and opportunities for segmentation
- Utilize insights to develop targeted lifecycle marketing strategies across email, SMS, and paid marketing channels
- Develop and execute email and SMS campaigns that are personalized, relevant, and drive stronger repeat rates and lifetime revenue
- Lead creative briefing, in partnership with internal Brand and Creative teams, for new and existing email series with data-backed recommendations
- Establish, implement, and optimize A/B testing strategies to drive campaign performance
- Monitor campaign KPIs and report to key stakeholders on program performance
- Collaborate with engineering, data and analytics teams to enhance technical capabilities within our email program, including but not limited to dynamic product recommendations, promo and offers implementation, and advancing event-based triggers and behavioral segmentation
- Oversee the implementation of new tools and technologies to support lifecycle marketing efforts
- Work closely with marketing, insights, brand, merchandising, and site teams to ensure alignment of lifecycle marketing campaigns with Retention roadmap objectives
- Collaborate with creative teams to develop compelling content and messaging for campaigns
- Track and analyze key performance metrics for automated email and SMS campaigns
- Prepare regular reports and insights to inform decision-making and optimize future campaigns
Our take
Bombas is a direct-to-consumer apparel brand with a social mission. For every item sold, it donates another to a homeless shelter or service in NYC and beyond. The founders discovered that socks were the most requested item at homeless shelters, and it became the original inspiration for the business. To date, the company has donated over 50 million items to various charities.
This philanthropic angle gives Bombas the edge in a crowded clothing market, as consumers hunt for mission-driven products, a trend that is already well in motion. Bombas received B Corporation certification for its commitment to helping those in need, the way it treats employees, volunteer work it undertakes, and how it makes decisions as a company.
While Bombas originally became known as a sock brand, it has since expanded into several new categories, and now offers socks, underwear, T-shirts and slippers. The company generates over $100 million in revenue, capitalizing on direct-to-consumer trends that have seen other mission-led apparel brands like Toms and Warby Parker reach unicorn status in recent years.
Bombas is now expanding to new markets and launched in the UK in 2021. It kicked off its launch by collaborating with St. Mungo’s, a non-profit that helps people without housing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2021
$150m
LATE VC
Dec 2015
$3m
SERIES A
Total funding: $153.2m
Company benefits
- 100% Employer-Paid Healthcare
- Annual Bonus
- 401K Matching
- Unlimited Vacation
- Hive Hangouts
- Health & Wellness Reimbursement
- Educational Assistance
- Company Retreats
- Community Events
- Company Equity
- Dog-Friendly Office
- Pre-Tax Commuter Benefits
Company HQ
Midtown Manhattan, New York, NY
Leadership
David Heath
(Co-Founder & CEO)Worked for over 4 years at UrbanDaddy, as Director of Business Development/Membership Opportunities Group. At VIBE for over 2 years, leaving as Automotive Editor. VP and Co-Founder of Regalis Foods. President and Founder of Talking Owls.
Randy Goldberg
(Co-Founder & Chief Brand Officer)Worked at UrbanDaddy for 7 years, progressing to Editorial and Creative Director. Freelance Brand Consultant for 9 years.
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