Social Media Producer, Parachute Home

• This role is for someone who lives and breathes social. You’re endlessly curious, visually driven, and deeply attuned to culture. You know how to spot a trend early—and more importantly, how to translate it into content that feels elevated, thoughtful, and true to the Parachute brand
• 3+ years of experience in social media, content creation, or a related field
• A true social native with deep expertise in TikTok and Instagram Reels
• Equal parts creative and strategic, you can spot trends and know how to apply them thoughtfully
• Highly skilled in shooting and editing content (mobile-first), with proficiency in tools like Canva, Figma, or similar
• Strong understanding of visual design principles, including composition, color, typography, and motion
• An excellent communicator with strong writing and storytelling instincts
• Organized and detail-oriented, with the ability to manage multiple projects at once
• Resourceful, proactive, and comfortable operating in a fast-paced, evolving environment
• Collaborative by nature, but able to take full ownership of your work

Desirable

• At Parachute, we believe in creating a more comfortable home—one that feels intentional, effortless, and lived in. We’re looking for a Social Media Producer to bring that philosophy to life across our social channels
• As part of a small, highly collaborative Brand team, you’ll play a central role in shaping how we show up every day. You’ll own both the strategy and execution of our social presence creating content that inspires, engages, and grows our community
• Reports to: Brand Manager
• Shape the Strategy (30%)
• Lead and evolve Parachute’s social presence across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms
• Develop platform-specific strategies that feel native, relevant, and aligned with our brand
• Drive audience growth and engagement through thoughtful, insight-driven content
• Monitor performance and social listening, turning learnings into clear, actionable ideas
• Partner cross-functionally to ensure alignment across campaigns, launches, and brand moments
• Bring the Brand to Life (60%)
• Concept, shoot, and edit daily content, primarily short-form video, that reflects our aesthetic and point of view
• Translate trends into content that feels timely yet enduring
• Own the full content lifecycle, from ideation to final delivery
• Maintain a consistent, elevated visual and storytelling standard across all channels
• Collaborate closely with Brand (Copy, Creative, and Art Direction) to refine messaging and creative direction
• Build Community (10%)
• Manage and maintain the social calendar with clarity and consistency
• Engage with our audience and foster a sense of community around the brand
• Source and amplify user-generated content (UCG) and creator partnerships
• Partner with Customer Experience to deliver a seamless, thoughtful social care experience